Max Jolliffe joins the podcast for his third appearance, two weeks out from his return to Cocodona 250. After dropping at mile 238 in 2025 with cellulitis, Max is back for redemption, and this time he's doing it as a full-time professional athlete after leaving Hurley in November following nearly 15 years at the company.
We get into his training block, gear and nutrition strategies, and an upcoming week of course recon out of Mike Versteeg's place in Prescott. Max also walks through his experience at the BPN Backyard Ultra in the Texas hill country and makes the case for why the backyard format deserves more attention from the sport's top names.
Other topics:
How 15 years in graphic design and apparel at Hurley shapes the value he brings to brand partners beyond race results
Why race merch across the sport is a missed opportunity and what needs to change
His new travel show concept, Weekend Training Camp, and the Salt Lake City pilot he's editing now
When he stopped idolizing effortless talent and started respecting visible work, and how that shift rewired what he looks for in athletes
Why he doesn't actually love racing and what draws him to multi-day events and backyard ultras instead
Time goal for Cocodona, day-one pacing philosophy, and why he's staying off the front early
Prize money at 200s and why the math might need to change
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