Female Founder World

Jasmine, Natalie, and Paige are back for another Group Chat episode, and this week they're brainstorming the biggest trends they're seeing right now and the business opportunities hiding inside each one. From the move away from synthetic materials, to the move towards illustration there is an idea there for anyone ready to jump on it!

Plus they share week three of the Build in Public Challenge, breaking down the "narrator video" format and how to set up a simple brand kit in Adobe Express so your visual cues stay consistent across your content.

This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app.

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https://www.femalefounderworld.com/buildinpublic
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This week Jasmine, Paige and Nat are breaking down the Phia tech scandal, the Bill Gates' daughter founded shopping app accused of claiming affiliate commissions it didn't earn, and what it means for female founders when things go wrong publicly. Then they get into CAA's $250 million bet on the creator economy, why the biggest talent agency in the world is now trying to own creator IP, and what that signals for where the industry is heading. Plus: the real TikTok Shop numbers ($15 billion in US sales, but more than half of registered sellers made zero) and what actually separates the brands crushing it from everyone else.

Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off.
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Week two of the Build in Public Challenge is here, and this week, you're making your first post.

Jasmine walks you through exactly how to create a pinned, evergreen piece of content that tells your brand story without putting you on camera, because yes we know it can be daunting! Using Nat's Beech Street Swim launch video as a live example, she breaks down how to build a voiceover script, write a text overlay that's about your customer not you, find the right B-roll even if your life doesn't match your brand aesthetic, and put it all together in Adobe Express.

This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app.

Get email alerts throughout the challenge: https://www.femalefounderworld.com/buildinpublic
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jasmine, Paige and Natalie are back for another group chat presented by Adobe Express. We're talking about the fragrance brand blowing up right now—Lore—plus some big changes in AI legislation that business owners need to be across.

Thank you to Adobe Express for making this episode of the show possible.

We speak about Natalie's personal social accounts in this episode and you can find her at @natalieab across platforms.
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Use the code FFW15% for 15% off Kate & Kole until 16 August 2026.

Jasmine met with the founders of Kate & Kole for today's show. They've been making lab grown jewelry since 2015 and saw the massive shift towards lab grown happening long before most other jewelrs.

In this episode, Sara and Madalynne get into why they made that call early, how they built proprietary technology so customers can fully customize their pieces online, and the strategy behind selling high-ticket jewelry to people who've never walked into their studio.

They also get refreshingly honest about the hard stuff: the Director of Ops hire their whole team flagged as the wrong fit and what happened when they didn't listen (and surviving simultaneous maternity leave). How their residency model, popping up in the cities where their customers actually live, changed the way they think about growth.

If you're building a product based business, selling at a high price point, or navigating the messy reality of co-founder life, this one's for you.

Links:

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Shop Kate & Kole: kateandkole.com.au
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