Female Founder World

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Amy Liu is back on the show! Last time we talked, Tower 28 was a couple of years in. Now it's a nine-figure brand in every Sephora in the US and expanding globally, and it all started when Amy was 40, after 24 years in the beauty industry. We get into why she thinks learning on someone else's dime was her biggest advantage, why getting into Sephora is the starting line and not the finish line, and the thing I loved most: why she actively doesn't want her products to go viral. Her Swipe concealer has been a top-3 concealer at Sephora for three and a half years without ever having a viral moment, and her reasoning on that is so smart.

We also get really honest about what this stage of business asks of you as a leader. Amy talks about the grief of watching her first hires leave after eight and a half years, learning the weight of her own words, and how she juggles Sephora, Amazon and TikTok Shop without upsetting her biggest partner. It's tactical, it's real, and she shares the one book she gives to everyone on her team. You're going to want to take notes on this one.

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This week, Jasmine, Nat and Paige break down Emma Grede's viral take on personal branding and whether you need one to build a business, then dig into Revolve's $15 million investment in 437 and what founders can learn from how it came together. They also unpack the week Fenty Skin, Glow Recipe and Huda Beauty all launched near identical eye patches.

Plus, Summit tickets are on sale for November 15th at Chelsea Piers in New York City, and this week's Build in Public challenge with Adobe Express is a resource video you can make today.

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We are back! Female Founder World Summit is happening November 15th in New York City at Chelsea Piers with early speaker revealed here first (Tara Bosch, Kira Mackenzie Jackson, Nadya Okamoto), Nike's S&P 500 exit is a signal legacy brands are losing ground to founder-led ones, we have a wild story about The Prospector's Club, Meta is kind of turning Instagram into a paid B2B tool, microdramas are trending, and we need to dive into the Beis/Samsonite acquisition and what its 1x revenue multiple says about brand value right now. There's a lot ot cover in the group chat today.

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Amanda Thomas is on the podcast! She started Love AJ at 14. Twenty-five years, three rock-bottoms, and one Beyoncé Coachella moment later, she's about to be on shelves in every Target in America.

In this episode: the licensing loophole that got her into Target after a decade of no, why she cut her team from 12 to 6 and called it "ego death," the three low-drama ways she's funded growth without giving up equity, and the exact DM-to-Coachella pipeline that got Beyoncé's dancers in her jewelry.

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Nadya Okamoto is on the show!! She built a nonprofit at 16, co-founded a period care company that's in Target and Walmart, and is now the cofounder and CMO at Pie, a social network powering your IRL connections started by Bonobos founder Andy Dunn.

While building her companies, Nadya's also built a huge audience. She has 6 million followers across platforms.

My favorite parts of this conversation are Nadya's masterclass on how to execute a creator equity partnership, offline and IRL business ideas, and hearing her weigh up the tradeoffs of building a very big public profile.

Thanks to Omnisend for making this episode of Female Founder World possible. Use the code FFW35 for 35% off at omnisend.com/femalefounderworld
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