PodcastsBusinessThe Dwayne Kerrigan Podcast

The Dwayne Kerrigan Podcast

Dwayne Kerrigan
The Dwayne Kerrigan Podcast
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147 episodes

  • The Dwayne Kerrigan Podcast

    144: Sleep Is the Currency of Attention with Dr. Breus

    06/17/2026 | 1h 9 mins.
    Most people treat sleep like something that happens to them. Dr. Michael Breus, aka The Sleep Doctor, treats it like a system — one that can be built, optimized, and recovered no matter how badly you've abused it.
    In Part 2, Dwayne and Dr. Breus move from theory into full practice: the single morning habit that regulates your entire sleep schedule, the truth about supplements and peptides, and why a 78-year-old entrepreneur taking four different drugs to get through the day became drug-free in two weeks and now more productive than his staff can handle.
    In this episode:
    The one rule that regulates your entire sleep schedule
    The three-15s morning routine: 15 deep breaths, 15 ounces of water, and 15 minutes of direct sunlight within 20 minutes of waking — and why vitamin D is a circadian pacemaker
    The supplement framework most people get completely wrong
    Dr. Breus's unambiguous position on peptides: lab-use-only compounds are being injected by people who have no idea what the 10 or 20-year consequences are, and the only thing he's ever found that he cannot fix without medication or intervention is physical pain and major mental health issues
    How Dr. Breus accidentally became The Sleep Doctor: rejected from his first-choice sports psychology program, he sold himself into a sleep track, fell in love with clinical sleep medicine, and never looked back — "You change somebody's sleep, you change their life."

    Discover Your Chronotype - Take The Quiz: https://sleepdoctor.com/pages/dr-breus-podcast-dwayne-kerrigan
    Episode Highlights:
    00:00 - Sleep Boosts Everything
    00:22 - Podcast Welcome
    01:24 - Wake Time Consistency
    01:41 - Melatonin Timer Explained
    03:12 - Minimum Sleep Safety
    04:54 - Sleep Quality For Performance
    06:41 - Exercise And Cooling Hacks
    10:53 - Home Sleep Testing
    14:51 - Sauna Timing And Cold Plunge
    19:06 - Blue Light and Screen Stimulus
    22:05 - Morning Sun Routine
    23:51 - Supplements vs Bloodwork
    27:50 - Magnesium Types And Research
    30:24 - Avoid Over Supplementing
    33:01 - Eight Hours Myth
    34:42 - Modern Sleep Basics
    35:40 - Kids and Teen Sleep
    38:36 - What Good Sleep Feels Like
    39:44 - Depression Meds and REM
    45:29 - Entrepreneur Sleep Debt
    49:39 - Peptides Sleep Shortcuts
    54:36 - Sleeping Pills and Tapering
    01:00:21 - Sleep Doctor Origin Story
    01:04:03 - Sleep and Purpose
    01:05:48 - Final Takeaways and Goodbye
    Resources mentioned:
    Take the Original Chronotype Quiz | SleepDoctor.com
    Sleep Doctor At Home Sleep Test (SleepDoctor.com)

    The Sleep Doctor At-Home Sleep Test provides clinical-level sleep analysis from the comfort of your own bed. Using two simple sensors and a connected app, users receive personalized results reviewed by a licensed provider in under a week.
    Orion Sleep — mattress topper for temperature regulation
    Eight Sleep — mattress topper referenced as comparable product
    ChiliPAD — referenced as comparable cooling product
    Full Script — Supplement Management & Lab Testing Platform
    Andrew Huberman — referenced in context of the apigenin/magnesium threonate sleep stack
    Dan Sullivan / Strategic Coach — case study referenced with permission
    Laird Hamilton and Gabby Reece — referenced in context of sauna/cold plunge performance camp

    Quotes:
    “ Everything you do, you do better with a good night's sleep. Everything. There's not a single biological function that you don't do better when you sleep.” - Dr. Michael Breus
    “ 25% of the people that show up on my doorstep, I have them go do blood work. As soon as we fix the deficiencies, they're done. They're gone. They don't need anything. But here's the funny part. Nobody has a deficiency in ashwagandha, right? Nobody has a deficiency in passionflower, right? Nobody.” - Dr. Michael Breus
    “ God's delays are not God's denials. You know, you thought you wanted to be this, and you were pursuing this expectation or this hope or this dream, but then what you really found was your true purpose.” - Dwayne Kerrigan
    “Wake up at the same time seven days a week. Notice I didn't say go to bed at the same time. I said wake up at the same time.” - Dr. Michael Breus
    “ Sleep is the currency of attention. You cannot pay attention to anything if you're not well-slept. ADD, ADHD gets worse when you're not well-slept. You can't focus. Everything depe- this is why sleep is so fundamental to life, is because it's, it literally dictates what you look at, what you focus on, and where you spend your time. It's all comes from whether or not you got a good night's rest.” - Dr. Michael Breus

    Dr. Michael Breus, Ph.D., is a double board-certified Clinical Psychologist and Clinical Sleep Specialist, and one of only 168 psychologists in the world to have passed the Sleep Medicine Boards without attending medical school. Known as The Sleep Doctor, he is the founder of sleepdoctor.com, was named the Top Sleep Specialist in California by Reader’s Digest, and one of the 10 most influential people in sleep, and is the author of several books including The Power of When and Sleep, Drink, Breathe: Wellness is Too Complicated. He has appeared on Oprah, CNN, The Today Show, and The Dr. Oz Show more than 40 times, and lectures globally for organizations including YPO and Tony Robbins' Unleash the Power Within.
    Connect with Dr. Michael Breus:
    YouTube: Sleep Doctor
    Instagram: Sleep Doctor (@thesleepdoctor)
    Take the Original Chronotype Quiz | SleepDoctor.com
    Sleep Doctor At Home Sleep Test (SleepDoctor.com)
    The Sleep Doctor At-Home Sleep Test provides clinical-level sleep analysis from the comfort of your own bed. Using two simple sensors and a connected app, users receive personalized results reviewed by a licensed provider in under a week.
    Connect with Dwayne Kerrigan
    Facebook
    Instagram
    Linked In
    Website
    Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
  • The Dwayne Kerrigan Podcast

    143: Sleep Smarter: The Science of When with Dr. Michael Breus

    06/10/2026 | 1h 14 mins.
    You've been told to get eight hours of sleep your whole life. Dr. Michael Breus — The Sleep Doctor — says that's not only wrong, it may be making things worse. In this conversation with Dwayne Kerrigan, one of the world's foremost sleep specialists breaks down the science of when to sleep, when to drink caffeine, when to workout, and why most people's sleep problems aren't about how much they sleep — they're about when.
    In this episode:
    The four chronotypes — Lion, Bear, Wolf, and Dolphin — and why knowing yours could reduce your total sleep while dramatically improving quality; plus why 55% of the population are Bears, and what that means for your nine-to-five schedule
    The 90-minute caffeine rule: how adrenaline and cortisol make caffeine useless for the first 90 minutes after waking, and when to stop caffeine entirely to protect your sleep
    The biology of the 1:00–3:00 AM wake-up: every human on Earth wakes up in this window due to a cortisol spike — and Dr. Breus's four-step protocol for getting back to sleep, including the four-seven-eight breathing technique developed by Dr. Andrew Weil for Navy snipers
    Why alcohol destroys Stage 3 and 4 deep sleep — the physical restoration stage where the brain's glymphatic system flushes beta amyloid and tau proteins linked to Alzheimer's disease — and the exact wine-with-dinner timing strategy that lets you drink without wrecking your sleep
    Sleep tracking devices: why none of them are accurate for measuring sleep stages, why rings outperform wristbands, why you should only review your tracker data once a week, and how to use trend analysis rather than nightly numbers
    Dr. Breus's personal disclosure: he has moderate obstructive sleep apnea and stops breathing 26 times an hour — and why he wants every listener to stop avoiding sleep testing out of fear

    Discover Your Chronotype - Take The Quiz: https://sleepdoctor.com/pages/dr-breus-podcast-dwayne-kerrigan
    Episode Highlights:
    00:00 - Entrepreneurs Sleep Differently
    00:33 - Welcome and Guest Introduction
    01:06 - Tony Robbins Connection
    03:17 - Meet Dr Michael Breus
    05:05 - Middle of Night Awakenings
    07:40 - Understanding Chronotypes
    11:31 - The Lion Chronotype
    12:47 - The Bear Chronotype
    13:18 - The Wolf Chronotype
    14:23 - The Dolphin Chronotype
    18:07 - Bad Sleep Habits
    20:39 - Morning Workouts and Cortisol
    22:27 - Perfect Time for Sex
    25:20 - Understanding Cortisol
    26:37 - Why We Wake at 3AM
    28:57 - Don't Go Pee
    30:52 - Don't Look at the Clock
    31:43 - Four Seven Eight Breathing
    34:59 - Getting Out of Bed
    36:28 - Stay Positive
    38:06 - Breathing Technique Recap
    38:51 - Breathing Techniques Really Work
    42:50 - Alcohol and Sleep Quality
    46:47 - Caffeine Timing Guidelines
    49:49 - Cannabis and Sleep
    51:39 - Understanding Sleep Stages
    54:29 - Sleep Cycles Explained
    56:11 - Sleep Tracking Devices
    01:00:08 - Choosing the Right Tracker
    01:04:18 - Heart Rate Variability
    01:07:17 - Quality Over Quantity
    01:08:46 - Sleep Apnea and Testing
    01:12:12 - Finding Your Sleep Need
    01:12:36 - Closing Thoughts and Stay Tuned for Part 2
    Resources mentioned:
    Several of Dr. Michael Breus’ books – The Power of When, Energize!, The Sleep Doctor's Diet Plan, Good Night, and Sleep, Drink, Breathe
    Four-seven-eight breathing technique — developed by Dr. Andrew Weil
    Muse headband — brainwave monitoring headband for sleep and meditation
    Oura Ring — sleep tracking ring
    Whoop Strap — activity and sleep tracker
    Apple Watch — sleep tracking
    The Happy Ring from Happy Sleep — FDA-approved ring for sleep studies
    Tony Robbins’s book Unleash the Power Within

    Quotes:
    “Eight hours is a myth, man. So many people try to force themselves to get... The math doesn't even work. Like, the right number of cycles doesn't even end up at eight hours.” - Dr. Michael Breus
    “ I really, honestly, legitimately feel like I've dumbed myself down a little bit when it comes to, when it comes to my, like, abuse of sleep over the years.” - Dwayne Kerrigan
    “To be clear, dude, you are your best doctor. When you wake up in the morning, if you feel good, you feel good. Like, you slept well.” - Dr. Michael Breus
    “ The first liquid that crosses your lips every morning should not, I repeat, not be caffeinated.” - Dr. Michael Breus
    “ Stop thinking about hours. This is a quality game, not a quantity game. If you get six and a half hours of good quality sleep- As a sleep doctor, I am much more interested than if you get eight hours of crappy sleep.” - Dr. Michael Breus

    Dr. Michael Breus, Ph.D., is a double board-certified Clinical Psychologist and Clinical Sleep Specialist, and one of only 168 psychologists in the world to have passed the Sleep Medicine Boards without attending medical school. Known as The Sleep Doctor, he is the founder of sleepdoctor.com, was named the Top Sleep Specialist in California by Reader’s Digest, and one of the 10 most influential people in sleep. He is the author of several books including The Power of When and Sleep, Drink, Breathe: Wellness is Too Complicated, and has appeared on Oprah, CNN, The Today Show, and The Dr. Oz Show more than 40 times, and lectures globally for organizations including YPO and Tony Robbins' Unleash the Power Within.
    Connect with Dr. Michael Breus:
    YouTube: Sleep Doctor
    Instagram: Sleep Doctor (@thesleepdoctor)
    Take the Original Chronotype Quiz | SleepDoctor.com
    Sleep Doctor At Home Sleep Test (SleepDoctor.com)
    The Sleep Doctor At-Home Sleep Test provides clinical-level sleep analysis from the comfort of your own bed. Using two simple sensors and a connected app, users receive personalized results reviewed by a licensed provider in under a week.
    Connect with Dwayne Kerrigan
    Facebook
    Instagram
    Linked In
    Website
    Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
  • The Dwayne Kerrigan Podcast

    142: Don't Mistake Being Busy for Being Productive

    06/03/2026 | 1h 17 mins.
    Nobody jumps out of bed wanting to do a bad job. So why does the day fall apart by lunch? In this episode, Dwayne Kerrigan breaks down the actual mechanics of high-performance productivity — not the philosophy, not the mindset pep talk, but the specific rituals, systems, and daily habits that determine whether your week produces results or just burns time.
    In this episode:
    The Time Management Matrix — originally developed by Franklin Covey, which Dwayne taught for 35 years — and why the only quadrant that actually moves your life forward is Q2: things that are important but not urgent, including planning, training, creative thinking, and relationship building
    Why weekly planning and solitude is the single most important hour of the week — what Dwayne looks at during that block, how he structures it, and why if you miss it consistently, everything else breaks down
    How Dwayne uses a color-coded identity calendar — each role in his life assigned a color, from Chairman to Love Slave — so that every time block is set with intention, not just task completion
    The AI accountability system: Dwayne sends his planned week and his actual week to an AI agent named Jarvis, who measures his efficiency against his seven-year mission and purpose — and tells him when he's gotten sucked into operations
    The 30-to-60-second rule for managing in-the-moment interruptions: handle it now if it takes under a minute, or put it on the task list immediately and review every two to three hours
    Why perfection is a fool's game — Dwayne's case for defining "good enough" before you start, launching at that standard, and building a continuous improvement process rather than waiting for perfect.

    Episode Highlights:
    00:00 - Progress Over Perfect
    00:28 - Podcast Introduction
    01:05 - Productivity Not Time
    02:44 - Roles And Identities
    03:44 - Mindset State And Why
    04:56 - Strategy Culture Habits
    06:47 - Health Vitality Long Game
    08:32 - Vision Plan Action Framework
    11:33 - Weekly Planning Solitude
    16:07 - Time Management Matrix
    23:18 - Plan Your Week In Practice
    24:41 - Daily Planning
    29:09 - Handle Interruptions Fast
    30:33 - Email Tasks
    34:06 - Inbox Overload Fixes
    35:39 - Stop Chasing Shiny Objects
    36:39 - Eat The Frog First
    37:35 - Perfection Blocks Progress
    38:56 - Get Resourceful Ask Help
    40:09 - Break Tunnel Vision
    41:29 - Identity Based Weekly Planning
    43:08 - AI Accountability Feedback
    45:00 - Guardrails And Honest Feedback
    46:42 - Daily Execution Rituals
    49:46 - Urgent Versus Important Explained
    55:51 - Stop Unneeded Meetings
    57:17 - Prioritize Across Roles
    59:59 - Why Breaks Feel Hard
    01:05:23 - Calendaring To Reduce Stress
    01:09:17 - Wrap Up And Disclaimers
    Resources mentioned:
    FranklinCovey Time Matrix, Plan and software (Dwayne's current task management tool)
    The 7 Habits of Highly Effective People — book by Stephen Covey
    Exactly What to Say — book by Phil Jones
    2 Second Lean — book by Paul Akers
    Byron Katie’s four questions framework — "Is it true? Is it absolutely true?"
    Video text messaging - Todd Hartley and Paul Akers referenced
    Waking Up app — Sam Harris meditation app
    Tony Robbins — six human needs framework referenced
    Keith Cunningham — "Progress is not only measured by yards gained, but sometimes by yards not lost"

    Quotes:
    “Don't mistake being busy for producing results” - Dwayne Kerrigan
    “ Lose two hours of your day out of an eight-hour day, it adds up to a 20% of your day all of a sudden disappears. Well, factor that out over the year, you've got 20% of your year that you've not been working at directing yourself to a target.” - Dwayne Kerrigan
    “The difference between excitement and fear is just the label that we put on it. Physically and physiologically, it's kind of the same experience in our body, but we put a label on fear versus excitement.” - Dwayne Kerrigan
    “ The biggest problem that we make is we let perfect get in the way of progress. We've gotta identify what is good. And I'm not saying lower your standards, but what I am saying is we can get stuck on perfection or our need for certainty, and we have what I call failure to launch syndrome.” - Dwayne Kerrigan
    “ We often overestimate what we can accomplish in a year and we underestimate what we can accomplish in a decade.” - Dwayne Kerrigan

    Connect with Dwayne Kerrigan
    Facebook
    Instagram
    Linked In
    Website
    Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
  • The Dwayne Kerrigan Podcast

    141: Kyle Scheele: The Five Things Every Idea Needs

    05/27/2026 | 1h 2 mins.
    Kyle Scheele went from 17 TikTok followers to a million in 25 hours — not because he had a strategy, but because he finally stopped waiting for the right time and posted the video. In Part 2, he and Dwayne walk through the five things every idea needs to make it into the world, why AI is a sycophancy machine that will confidently tell you exactly what you want to hear, and why creativity is a team sport — and always has been.
    In Part 2 of this episode:
    The five things every idea needs — a chance, a home, a time and place, a bodyguard, and a crew — and the specific, practical way each one applies inside a business or organization
    Why Kyle went from 17 followers to a million on TikTok in 25 hours: a one-minute video about photoshopping his dad's tilted head in a family portrait, and the James Joyce principle that explains why the most particular stories become the most universal
    The chemical company story: a PhD chemist had known for years that her company's product would work perfectly in another industry — and never said anything, because no one asked
    Why AI is good at the "I" and the "A" of the idea cycle (inspiration and action) but can't do discovery or evolution — because those require taste, distaste, and skin in the game that no algorithm has
    How fear of running out of money drove Kyle's entire entrepreneurial career — and why that fear, managed well, doesn't make you play small, it makes you play smart.

    Episode Highlights:
    00:00 - Creativity Needs Others
    00:32 - Podcast Intro and Setup
    01:30 - Give Ideas a Chance
    04:44 - Ideas Need a Home
    07:20 - Systems That Invite Ideas
    11:56 - Launch Now Not Perfect
    13:20 - TikTok Breakthrough Story
    21:06 - Protect Ideas with Bodyguards
    27:23 - Ideas Need a Crew
    29:25 - Creativity Needs a Crew
    30:50 - Viking Funeral Origin Story
    33:03 - Fear of Regret as Fuel
    35:05 - Calculated Risks Over Gambling
    37:08 - Strategic Projects and Social Media
    42:22 - The Idea Cycle Framework
    45:35 - Where AI Helps and Misses
    51:08 - AI as a Tool and Its Tradeoffs
    55:02 - Creativity Beyond Business
    56:44 - Applying Creativity Tools to Life
    01:01:10 - Final Thanks and Wrap Up
    Resources mentioned:
    Several books (for adults and childen) referenced written by Kyle, can be found here: https://kylescheele.com/Books
    TED Talk: How to Find a Wonderful Idea — OK Go, on creativity and discovery
    Vivian Maier — street photographer whose work was discovered posthumously
    Tony Robbins — Business Mastery referenced by Dwayne
    ChatGPT / AI — referenced throughout

    Quotes:
    “ I always say creativity is a team sport because life is a team sport. You are not designed to do any of this stuff on your own, and even if you did, what would be the point of it all?” - Kyle Scheele
    “ On my third video, I went from 17 followers to a million followers, and that changed the course of my business, my trajectory, my life. It opened so many doors for me, and that all happened off a video that I almost didn't post because I almost didn't post any of them because I was waiting for the right time and the right place. “ - Kyle Scheele
    “ Give everyone notebooks on your team. Just give them a pocket notebook and go, "Hey, here's the things I want you to start looking for. This week, here's a focus.” - Kyle Scheele
    “ The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." - George Bernard Shaw (quoted by Kyle Scheele)
    “ If you're not innovating, you're dying, and that is just the truth.” - Dwayne Kerrigan
    About Kyle Scheele: Kyle is an author, speaker, and creativity expert known for turning bold ideas into unforgettable results — from hosting a Viking funeral for the regrets of 21,000 people to launching the world's first fake marathon. With more than 750 keynotes delivered in all 50 states, Kyle combines humor, sharp insights, and real-world experimentation to help organizations unlock creativity and innovation at scale. He has worked with teams at Walmart, Deloitte, Fidelity, and Chick-fil-A, and his work has been featured in WIRED, The Washington Post, Fast Company, and Yahoo!. His books include We Put a Man on the Moon, How to Host a Viking Funeral, A Pizza With Everything On It, and A Sunday With Everything On It.
    Connect with Kyle Scheele: https://kylescheele.com/
    Connect with Dwayne Kerrigan
    Facebook
    Instagram
    Linked In
    Website
    Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
  • The Dwayne Kerrigan Podcast

    140: Why Every Person Is Creative with Kyle Scheele

    05/20/2026 | 59 mins.
    Most people think creativity is something you either have or you don't — a gift, a gene, a mysterious lightning bolt that strikes a chosen few. Kyle Scheele has spent his career dismantling that belief, and in this conversation he makes the case that creativity isn't magic at all. It's problem-solving. And everyone already does it, every single day.
    In Part 1 of this episode:
    Why your brain is not a truth-seeking machine — it's a belief justification machine: give it the belief "I'm not creative" and it will spend the rest of your life finding evidence to prove you right
    Kyle's spontaneous ideation theory — the creativity myth he compares to the 17th century scientific belief that dirty rags and wheat kernels spontaneously generated mice, and why most people's understanding of where ideas come from is just as wrong
    The coffee shop moment that defined Kyle's career: his friend Isaac told him, "most people come in here, talk about an idea, and the next time you hear about it, it's just an idea again — you come in two days later editing the footage"
    How Kyle went from broke high schooler selling "Osteoporosis is bad to the bone" T-shirts out of the school lunch room to getting a line into Urban Outfitters in his first year of college — and what that early experience installed in him about figuring things out
    Why 70% of the time, when companies give their teams the bandwidth to explore a challenge internally, the answer is already there — it's just inside the head of someone who hasn't been asked yet (Harvard Business Review, cited on stage)

    Content Warning: This episode includes a brief discussion of childhood suicidal ideation. Kyle shares openly about his experience as a child feeling isolated in school and experiencing dark thoughts, before a friendship changed his perspective. The conversation is handled with care and context, but we want our listeners to be prepared.
    If you or someone you know is struggling, call or text 988 — the Suicide and Crisis Lifeline — available 24/7 in both the US and Canada.
    Episode Highlights:
    00:00 - Creativity as Problem Solving
    00:36 - Podcast Welcome and Guest Intro
    03:24 - Turning Ideas Into Action
    06:33 - Early Hustle T Shirt Business
    11:40 - Belief Systems Block Creativity
    15:27 - Ambition Versus Contentment
    20:59 - No Right or Wrong in Ideas
    25:06 - AI Limits and Skin in Game
    26:46 - School Struggles and Finding Belonging
    28:44 - It Only Takes One Person To Make An Impact
    29:36 - Creative Kid Origins
    30:12 - Student Council Confidence
    31:45 - Baby Steps Momentum
    32:15 - Window Of Possibility
    33:45 - Vision Into Action
    35:08 - Fuel Creativity Thrives Within Constraints
    36:49 - Recovering Curiosity
    39:34 - Questioning Limiting Beliefs
    44:15 - Everyone Is Creative
    45:41 - Claiming Artist Identity
    48:29 - Business Needs Crystal Clear Goals
    51:12 - Creativity As Problem Solving
    52:39 - Unlocking Team Innovation
    57:27 - Closing Remarks and Stay Tuned For Part 2
    Resources mentioned:
    Several books (for adults and childen) referenced written by Kyle, can be found here: https://kylescheele.com/Books
    Harvard Business Review study on internal innovation
    Heather Moyse — Olympic athlete referenced by Dwayne re: chunking goals
    Spontaneous generation theory / Francesco Redi experiments — referenced in context of the creativity myth
    Orbis Medicinae — Jan Baptist van Helmont, referenced in context of spontaneous generation
    Steve Jobs interview — paraphrased by Kyle re: everything in the world being made by people no smarter than you
    LeanScaper Operations Intensive — conference where Dwayne first saw Kyle speak

    Quotes:
    “ What you might consider might be right or wrong is really based on what's the possibility of it happening, and then it'll only be judged when you look back on it in history.” - Dwayne Kerrigan
    “ If you don't get clear on that goal, it's hard to know where to go.” - Kyle Scheele
    “ Creativity is just problem-solving. Every idea is the solution to some problem.” - Kyle Scheele
    "If it never gets any better than this, what a life. But I think it can get better than this." - Kyle Scheele
    About Kyle Scheele: Kyle Scheele is an author, speaker, and creativity expert known for turning bold ideas into unforgettable results — from hosting a Viking funeral for the regrets of 21,000 people to launching the world's first fake marathon. With more than 750 keynotes delivered in all 50 states, Kyle combines humor, sharp insights, and real-world experimentation to help organizations unlock creativity and innovation at scale. He has worked with teams at Walmart, Deloitte, Fidelity, and Chick-fil-A, and his work has been featured in WIRED, The Washington Post, Fast Company, and Yahoo!. His books include We Put a Man on the Moon, How to Host a Viking Funeral, A Pizza With Everything On It, and A Sunday With Everything On It.
    Connect with Kyle Scheele: https://kylescheele.com/
    Connect with Dwayne Kerrigan
    Facebook
    Instagram
    Linked In
    Website
    Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
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About The Dwayne Kerrigan Podcast
Welcome to The Dwayne Kerrigan Podcast. Dwayne has navigated the business world for over 35 years, owning close to 30 businesses in 12 distinct industries. Today, entrepreneurship often seems more about glitz, glamour, and a celebrity venture. On this podcast, Dwayne collaborates with overlooked but accomplished entrepreneurs, delving into their journeys of forging exceptional enterprises. Join them as they share their personal journeys, lessons learned, and strategies that keep them moving forward. Let’s celebrate the true essence of entrepreneurship and inspire the next wave of business trailblazers.
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