After Wine School

• Northern California: An Irreverent Short History

  The Rise and Fall of California Wine: A Journey Through History In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe dive deep into the rich history of California wine, from its early days under Spanish missionaries to its modern resurgence. They discuss the key figures who shaped the industry, such as Augustine Haraszthy and André Tchelistcheff, the effects of Prohibition, and the rise of iconic wineries like Mondavi. The episode also covers pivotal moments the Judgment of Paris, the influence of Robert Parker, and the cultural impact of the movie 'Sideways.' Additionally, they highlight the growing prominence of wine regions outside California, like the Finger Lakes and Virginia, signaling a broader transformation in American wine culture. 00:00 Introduction and Overview 01:13 Early History of California Wine 02:13 The Count and His Legacy 04:56 The Napa-Sonoma Rivalry 06:40 Prohibition and Its Aftermath 08:55 The Jug Wine Era 10:10 Scientific Advancements and UC Davis 18:22 The Judgment of Paris 20:55 The Rise of Napa Valley 24:49 Modern Wine Culture and Sideways Effect 27:08 Emerging Wine Regions Across America 28:22 Conclusion 

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• Prohibition

  The Impact of Prohibition on American Wine In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe delve into the history of American Prohibition and its profound impact on the wine industry. They discuss the rise of the temperance movement, the unexpected enactment of Prohibition in 1920, the cultural and economic fallout, and the rise of organized crime. They also highlight the significant loss of wine knowledge and the evolution of America’s relationship with alcohol post-Prohibition. Additionally, they explore the recovery and resurgence of the wine industry, with a particular focus on California, and the ongoing challenges and regulations that stem from this era. 01:03 The Temperance Movement and Early Prohibition Efforts 03:51 Wine's Early History in America 08:39 Prohibition's Impact on the Wine Industry 12:43 The Rise of Organized Crime and Federal Policing 14:23 The Decline of Prohibition 16:21 Economic and Social Impact of Prohibition 17:08 Post-Prohibition California Wine Industry 18:17 The Three-Tier System Explained 20:30 Cultural Shifts in Alcohol Perception 23:00 Prohibition's Lingering Effects on Science and Society 25:34 Regional Differences in Alcohol Laws 27:35 Reviving America's Wine Heritage 

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• Ancient Wine

  The History and Evolution of Ancient Wines In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe delve into the fascinating history of ancient wines. They discuss the origins of wine in Armenia and Georgia, explore the innovative work of the late Patrick McGovern, and examine various ancient wine practices, including the use of goat skins, clay pottery, and the addition of seawater. The discussion also covers the medicinal and cultural significance of wine in ancient Egypt, Greece, and Rome. Throughout the episode, the hosts highlight how many ancient practices still influence modern winemaking while sharing plenty of historical anecdotes and interesting facts about ancient wines. 00:00 Welcome Back to After Wine School 00:51 Dedication to Patrick McGovern 02:50 The Birthplace of Wine: Armenia and Georgia 07:43 Ancient Egyptian Wine Culture 09:45 Greek Symposiums and Wine 12:47 Roman Wine and Practices 15:17 Modern Practices with Ancient Roots 16:02 Conclusion \

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• Medieval Wine

  The Medieval Era of Wine In this episode of After Wine School, Keith Wallace and Alana Zerbe delve into the captivating history of medieval wines, exploring their enduring impact on modern winemaking. They discuss the vital role monks played in wine production, driven by both spiritual quests and practical necessities. The duo examines how wine functioned as medicine and the political maneuvers surrounding Bordeaux during the medieval era. From the meticulous vineyard practices of monks to the medical benefits of wine and the influence of class and politics, the conversation provides a thorough insight into how medieval practices shaped today's wine culture. They also touch upon the role of women in taverns and the social intricacies of the era. To wrap up, they invite listeners to explore more about ancient wines through the National Wine School's programs. 00:00 Introduction and Welcome 01:32 Monks and the Birth of Terroir 07:03 Wine as Medicine Through the Ages 10:20 Political Influence on Wine Trade 13:37 Class and Wine Preferences 17:41 Taverns and Women's Role in Wine History 20:00 Conclusion and Next Episode Preview

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• The Psychology of Wine

  Unveiling the Psychology Behind Wine Tasting In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe delve into the psychology of wine tasting. They explore how context, environment, and expectations can alter our perception of wine. Keith and Alana discuss personal experiences, famous experiments like the Judgment of Paris, and key scientific studies that highlight the power of suggestion in wine appreciation. The episode also covers the impact of social influence, such as the Parker Effect, and offers insights into creating the optimal environment for wine tasting. Finally, they share practical tips for wine enthusiasts to discern genuine quality from marketing hype. 00:00 Introduction and Welcome 00:22 The Psychology of Wine 01:35 Appearance vs. Reality in Wine 04:36 The Power of Perception 05:54 Teaching Wine: Creating the Right Environment 13:23 Cognitive Tricks in Wine Tasting 1 8:28 Designing the Perfect Wine School 20:56 Wine Shops and Consumer Psychology 23:05 Conclusion and Next Episode Preview

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