After Wine School

Uncorking the Evolution of Wine Branding: From Prestige to Social Media Welcome to After Wine School with Keith Wallace and Alana Zerbe! In this episode, Keith and Alana dive deep into the transformation of wine branding, highlighting how traditional methods like prestige and hierarchy are making way for digital engagement and social media influence. They discuss historical marketing techniques, the impact of wine critics, and the shift towards direct-to-consumer models embraced by companies like Penfolds and Naked Wine. The conversation also touches on personal favorite brands and marketing strategies, offering valuable insights and anecdotes about the wine industry's evolving landscape. Join us for an enlightening discussion that's perfect for wine enthusiasts and industry professionals alike!

00:31 The Evolution of Wine Branding

00:55 Historical Marketing Strategies

03:47 The Shift to Digital Marketing

05:24 Innovative Wine Companies

07:17 Personal Branding in the Wine Industry

12:18 Favorite Wine Brands and Marketing Techniques 

👉 Free wine class + resources: https://wineschool.us/hub

Corks vs. Screw Caps: The Ultimate Wine Enclosure Debate Join Keith Wallace and Alana Zerbe in this informative episode of 'After Wine School' as they delve into the ongoing debate between corks and screw caps. Learn the history of cork, the rise of alternatives, and how innovations like the Delvin enclosure have impacted the wine industry. Discover the issues with TCA contamination, the pros and cons of various wine closures, and the role of sustainability in this heated topic. Perfect for wine enthusiasts and professionals alike, this episode is packed with practical advice and fascinating insights. Cheers!

01:00 What is Cork?

02:02 Historical Significance of Cork

02:59 Problems with Cork and TCA

07:48 Rise of Cork Alternatives

08:53 Screw Caps and Their Benefits

09:23 Consumer Perception and Market Impact

10:50 Innovative Enclosures

14:19 Sustainability Debate 

👉 Free wine class + resources: https://wineschool.us/hub

Wine & Health: Debunking Myths and Embracing Facts | After Wine School Join Keith Wallace and Alana Zerbe from After Wine School as they dive into the relationship between wine and health. In this episode, they explore the myths and misconceptions about wine's health benefits and potential risks, discussing historical contexts, scientific studies, and personal experiences. They emphasize the importance of moderation, mindfulness, and enjoying wine as part of a healthy lifestyle. Don't miss their informed discussion on the J Curve, the Mediterranean diet, and the impact of recent research trends. Whether you're a wine enthusiast or just curious about the health effects of wine, this episode is packed with valuable insights. Cheers! 

01:37 Historical Context of Wine and Health

02:50 The French Paradox and Mediterranean Diet

04:56 Modern Studies and Misconceptions

06:23 Rebuttals and Alternative Health Risks

11:59 Generational Knowledge and the J Curve

16:28 Moderation and Mindfulness 

👉 Free wine class + resources: https://wineschool.us/hub

Unlocking Your Wine Palate: Tips from the Pros | After Wine School Podcast

Join Keith Wallace and Alana Zerbe in this episode of 'After Wine School,' where they dive deep into improving your wine palate. From first-hand experiences to teaching frameworks, they share invaluable tips on how to enhance your sensory skills and enjoy wine to its fullest. Discover practical exercises like baking an apple pie to hone your tasting abilities and learn why understanding your sense of smell is crucial. Keith and Alana also discuss common roadblocks and the importance of a beginner's mind in the wine journey. Whether you're a novice or a seasoned wine lover, this episode is packed with insights to further your appreciation of wine.

00:17 Understanding Your Palate
01:29 Practical Exercises to Enhance Your Palate
03:53 The Importance of Smell in Wine Tasting
09:40 Framework for Deductive Tasting
18:04 Overcoming Roadblocks in Wine Tasting
25:19 Building Your Own Wine Knowledge

👉 Free wine class + resources: https://wineschool.us/hub

Mastering Wine Storage: Do's, Don'ts, and Myths Explored

In this episode of After Wine School, hosts Keith and his guest delve into the intricacies of proper wine storage and debunk common myths about aging wine. They explain that only 10% of wines are designed to age, with specific characteristics required for successful aging. Key factors like temperature, humidity, vibration, and light are discussed to ensure optimal storage conditions.

They cover the types of wines suitable for aging, including Bordeaux, Burgundies, and Barolos, and offer practical advice on setting up a home wine cellar. The episode also touches on wine storage psychology and economic considerations. 

00:28 Debunking Wine Aging Myths

01:26 Factors Affecting Wine Aging

03:36 Psychology and Economics of Aging Wine

06:17 Proper Wine Storage Techniques

12:35 Choosing Wines for Aging 

👉 Free wine class + resources: https://wineschool.us/hub