Something You Should Know

With all of the recent excitement surrounding the NBA & Stanley Cup finals and the World Cup you might wonder why do millions of people spend hours every week watching sports? Most people think of it as entertainment, a way to relax or pass the time. But what if watching sports is actually doing something good for your mind, your emotions, and even your health? That’s why today’s SYSK Trending topic is A lot of people look at sports fans and wonder what all the fuss is about. Why invest so much time and emotion in a team you don't play for and have no control over? Why let a win make your day or a loss ruin your mood?

It turns out there may be a lot more going on than simple entertainment.

Researchers have discovered that being a sports fan can provide surprising benefits for your physical health, mental wellbeing, and social life. Following a team can create a sense of belonging, strengthen social connections, reduce feelings of loneliness, and even help people cope with stress and adversity. In some cases, the benefits are remarkably similar to those that come from being part of a close-knit community.

Sports fandom also gives people something increasingly rare in modern life: a shared experience. In a world where entertainment, news, and social media are highly personalized, millions of people still gather around the same games, celebrate the same victories, and suffer through the same defeats together.

Larry Olmsted joins me to explain why sports fans may be happier, healthier, and more connected than non-fans. We discuss the science behind fandom, why rooting for a team can be good for your emotional health, how sports help build relationships, and why being a fan is about much more than the final score.

Larry is a journalist and author of Fans: How Watching Sports Makes Us Happier, Healthier and More Understanding (https://amzn.to/2T6YUs1).

Whether you're a die-hard fan, a casual observer, or someone who has never understood sports at all, this conversation may change the way you think about what it means to be a fan.

PLEASE SUPPORT OUR SPONSORS

AIR DOCTOR: Head to ⁠⁠⁠https://AirDoctorPro.com⁠⁠⁠ and use promo code SYSK to get $250 off select AirDoctor air purifiers, including the 3500, 4000, and 5500 models. Plus, you’ll receive a free 3year warranty! 

RULA: Thousands of people are already using Rula to get affordable, high-quality therapy that’s actually covered by insurance. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Rula.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

QUINCE: Elevate your summer wardrobe. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365-day returns. Now available in Canada, too!

SHOPIFY: It's time to turn those "what ifs" into CHA CHING with Shopify Today! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever notice when you hear someone talking on the phone nearby it’s hard not to listen? You are only hearing one-side of the conversation and that can drive your brain crazy. It’s not just annoying and distracting it can actually be dangerous. https://now.uiowa.edu/news/2017/06/ui-study-explores-why-cell-phone-use-leads-distracted-driving

It’s hard to imagine life without GPS. But now it has become so woven into daily life that most of us never think about it. We use it to navigate, order food, track packages, find rides, locate our phones and even synchronize financial transactions. Yet GPS wasn't created for that. It began as a military technology and evolved into one of the most important—and expensive—infrastructure systems ever built. How does GPS actually know where you are? Why is it free to use? Who pays for it? Is it spying on you? Here to explain is Katherine Dunn, business reporter, editor and author of the book Little Blue Dot: How GPS Shaped the Modern World (https://amzn.to/4uvtk2M).

Why is it that millions of people experience chronic pain, fatigue, digestive problems and other ailments that doctors and medical tests often fail to explain? Too often they're told "it's all in your head." But according to psychiatrist Susan Trachman, that phrase badly misunderstands what's happening. The connection between the brain and body is far more powerful than most people realize. Thoughts, emotions and stress can trigger genuine physical symptoms—and understanding how can be the key to finding relief. Susan has spent more than 30 years treating medically unexplained illnesses. She is author of the popular Psychology Today blog and the book It's Not Just in Your Head. (https://amzn.to/4oqvjDP)

Listen to a tennis match or walk through a gym and you'll hear it everywhere: grunting. Sometimes really loud grunting. It seems odd. Maybe even unnecessary. So why do athletes do it? Is it habit? Showmanship? Or is there something else going on? https://www.womenshealthmag.com/fitness/a64691561/grunting-power-output-study/

PLEASE SUPPORT OUR SPONSORS

AIR DOCTOR: Head to ⁠⁠https://AirDoctorPro.com⁠⁠ and use promo code SYSK to get $250 off select AirDoctor air purifiers, including the 3500, 4000, and 5500 models. Plus, you’ll receive a free 3year warranty! 

RULA: Thousands of people are already using Rula to get affordable, high-quality therapy that’s actually covered by insurance. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Rula.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

QUINCE: Elevate your summer wardrobe. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365-day returns. Now available in Canada, too!

SHOPIFY: It's time to turn those "what ifs" into CHA CHING with Shopify Today! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Learn more about your ad choices. Visit megaphone.fm/adchoices

A great burger looks simple—but barbecue experts know there is a surprising amount of science and technique behind getting it just right. From choosing the meat to handling the patties to what happens on the grill, a few small mistakes can mean the difference between a memorable burger and a disappointing one. Source: Steve Raichlen, author of The Barbecue Bible (https://amzn.to/4bgBEcM)

Life has a way of speeding up. One day you're making plans for someday, and before you know it, months or years have gone by. That's why so many people eventually find themselves wondering: Did I spend my time on the things that really mattered? According to Jodi Wellman, avoiding regret isn't about quitting your job, moving to a tropical island, or making dramatic life changes. Instead, it comes from being intentional about how you spend your days and paying attention to the experiences, relationships, and opportunities that give life meaning. In this conversation, she shares a refreshing perspective on how to stop living on autopilot, make the most of the time you have, and create a life you'll look back on with satisfaction rather than regret. Jodi is a former corporate executive, executive coach, and author of You Only Die Once: How to Make It to the End with No Regrets (https://amzn.to/3KUdQ3Z). Learn more at https://fourthousandmondays.com/

Swear words are among the most powerful words in any language. They can shock, offend, amuse, bond people together, relieve pain, and communicate emotion in ways ordinary words often can't. But where do these words come from? Why are some words considered offensive while others are perfectly acceptable? And why does every generation seem to have a different idea about what language is inappropriate? Writer and language expert Jess Zafarris takes us on a fascinating journey through the history of profanity, insults, taboo language, and the darker corners of English vocabulary. She is author of Words from Hell: Unearthing the Darkest Secrets of English Etymology (https://amzn.to/4cafvyc).

Grandma's health advice was often well-intentioned—but not always correct. Some of the most common health "facts" people still repeat today have been thoroughly debunked by modern science. Yet these myths continue to survive because they sound so believable. https://www.webmd.com/balance/ss/slideshow-10-health-myths-debunked

PLEASE SUPPORT OUR SPONSORS

POCKET HOSE: For a limited time, when you purchase a new Pocket Hose Ballistic, you'll get a FREE 360 degree rotating pocket pivot and a FREE thumb drive nozzle! Just text SYSK to 64000

AIR DOCTOR: Head to ⁠⁠https://AirDoctorPro.com⁠⁠ and use promo code SYSK to get $250 off select AirDoctor air purifiers, including the 3500, 4000, and 5500 models. Plus, you’ll receive a free 3year warranty! 

RULA: Thousands of people are already using Rula to get affordable, high-quality therapy that’s actually covered by insurance. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Rula.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

QUINCE: Elevate your summer wardrobe. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365-day returns. Now available in Canada, too!

SHOPIFY: It's time to turn those "what ifs" into CHA CHING with Shopify Today! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Learn more about your ad choices. Visit megaphone.fm/adchoices

Why do mosquitoes seem to love some people and completely ignore others? It isn't your imagination. Researchers have identified several factors that make certain people especially attractive to mosquitoes—and some of them are things you have little control over. https://theweek.com/articles/462191/5-things-that-make-irresistible-mosquitoes

Most of us believe we make rational decisions when we shop. But behavioral scientists have discovered that many purchasing decisions are influenced by factors we barely notice. The way a product is described, where it is placed, how many alternatives are offered, what price is shown first, and even seemingly irrelevant details can dramatically affect what we buy. Richard Shotton has spent years studying the hidden psychological forces that shape consumer behavior. In this conversation, he explains why our choices are often less objective than we think, how marketers use these insights to influence us, and what you can do to become a smarter consumer. Richard is a behavioral scientist and author of The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (https://amzn.to/3q2Vne9).

Ice seems so ordinary that it's easy to forget what a miracle it once was. Today, ice is available instantly at the push of a button. But not that long ago, obtaining ice was a massive undertaking involving dangerous harvests, international shipping routes, fortunes made and lost, and an industry that helped reshape the modern world. In fact, long before electric refrigeration existed, people were cutting huge blocks of ice from frozen lakes and transporting them thousands of miles. How did this unlikely commodity transform the way we eat, drink, preserve food, and live? Amy Brady, executive director of Orion magazine and author of Ice: From Mixed Drinks to Skating Rinks—A Cool History of a Hot Commodity (https://amzn.to/3MKX7Rc), reveals the remarkable story behind something most of us never think twice about.

Finding a green potato chip in the bag can be a little unsettling. Is it safe to eat? And what about those unusually dark brown chips that occasionally show up? The answers have everything to do with how potatoes grow, how they're stored, and what happens before they ever become chips. https://www.mentalfloss.com/article/30746/whats-those-green-potato-chips-you-sometimes-find

PLEASE SUPPORT OUR SPONSORS

POCKET HOSE: For a limited time, when you purchase a new Pocket Hose Ballistic, you'll get a FREE 360 degree rotating pocket pivot and a FREE thumb drive nozzle! Just text SYSK to 64000

AIR DOCTOR: Head to ⁠⁠https://AirDoctorPro.com⁠⁠ and use promo code SYSK to get $250 off select AirDoctor air purifiers, including the 3500, 4000, and 5500 models. Plus, you’ll receive a free 3year warranty! 

RULA: Thousands of people are already using Rula to get affordable, high-quality therapy that’s actually covered by insurance. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Rula.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

QUINCE: Elevate your summer wardrobe. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365-day returns. Now available in Canada, too!

SHOPIFY: It's time to turn those "what ifs" into CHA CHING with Shopify Today! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever bought something because it was "almost sold out" or because a sale was ending at midnight? If so, you're not alone. Scarcity is one of the most powerful forces influencing human behavior. When something becomes difficult to get, we often value it more—even if we weren't interested in it before.

Marketers know this. That's why you'll see messages like "Only 3 left in stock," "Limited-time offer," or "Sale ends tonight." Sometimes those claims reflect genuine scarcity. Other times, they are carefully designed to create urgency and push you toward a decision.

In this episode, we explore why scarcity is so effective, how it taps into fundamental human psychology, and the many ways businesses use it to influence what you buy. Joining me is Mindy Weinstein, a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School. She is also author of the book The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions (https://amzn.to/3QizF3u).

What you'll discover:

Why scarce products and opportunities instantly become more attractive.

The difference between real scarcity and manufactured scarcity.

How fear of missing out (FOMO) drives purchasing decisions.

Why limited choices can sometimes make people more likely to act.

Practical ways to recognize and resist scarcity-based manipulation.

PLEASE SUPPORT OUR SPONSORS

POCKET HOSE: For a limited time, when you purchase a new Pocket Hose Ballistic, you'll get a FREE 360 degree rotating pocket pivot and a FREE thumb drive nozzle! Just text SYSK to 64000

AIR DOCTOR: Head to ⁠⁠https://AirDoctorPro.com⁠⁠ and use promo code SYSK to get $250 off select AirDoctor air purifiers, including the 3500, 4000, and 5500 models. Plus, you’ll receive a free 3year warranty! 

RULA: Thousands of people are already using Rula to get affordable, high-quality therapy that’s actually covered by insurance. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Rula.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

QUINCE: Elevate your summer wardrobe. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365-day returns. Now available in Canada, too!

SHOPIFY: It's time to turn those "what ifs" into CHA CHING with Shopify Today! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Learn more about your ad choices. Visit megaphone.fm/adchoices