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The Manager's Playbook

The Manager's Playbook
The Manager's Playbook
Latest episode

365 episodes

  • The Manager's Playbook

    Inside the Playbook: Wallo267 on Earning Trust in the Music Industry

    09/12/2026 | 15 mins.
    In this clip from The Manager’s Playbook, Wallo267 talks about building Winners Win, earning real trust with artists, and why results matter more than titles.
    Wallo breaks down how cultural trust is built, why every team needs doers instead of dream killers, and how learning marketing in prison helped him understand pitching, advertising, and closing opportunities.
    From podcast sponsorships to the spark behind the Spotify deal, this is a practical conversation for artists, managers, creators, and music business professionals who know the work matters more than the title.
    Simply put, a conversation like this doesn't come cheap.

    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook
  • The Manager's Playbook

    Inside the Playbook: Wallo267 on Building a Music Career With Just Your Phone

    09/10/2026 | 8 mins.
    In this clip from The Manager’s Playbook, Wallo267 shares a simple blueprint for independent artists starting from zero.
    Wallo breaks down how to use your phone to record music, create content, build your artist identity, secure your name, make simple visuals, and post consistently until the audience starts to form.
    This is for artists, managers, and creators who keep waiting for more resources before they start. The tools are already there. The work is the separator.
    Simply put, a conversation like this doesn't come cheap.

    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook
  • The Manager's Playbook

    Inside the Playbook: Wallo267 on The Reality of Artist Management

    09/08/2026 | 11 mins.
    In this clip from The Manager’s Playbook, Wallo267 breaks down why the best artist managers are more than managers. They’re all-purpose partners.
    Wallo explains how a great song creates opportunity, why managers need to understand the full picture of an artist’s life, and how real leverage is built through results, brand deals, equity, and follow-through.
    This one is for artists, managers, and music business professionals who know the title means nothing if the work does not move.
    Simply put, a conversation like this doesn't come cheap.

    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook
  • The Manager's Playbook

    The Manager’s Playbook: Wallo267 - Million Dollaz Worth of Game, Artist Development, Accountability, Management & Music Business (EP 82)

    09/06/2026 | 1h 24 mins.
    In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Wallo267, entrepreneur, author, speaker, and co-host of Million Dollaz Worth of Game, for a raw conversation on accountability, artist development, management, and building without excuses.
    Wallo breaks down why your phone is an “excuse killer,” how independent artists can start building with the tools they already have, and why real managers need to remove ego, do the groundwork, and want the artist to win more than anyone.
    From saying “yes” to yourself and learning how to say “no,” to building a real brand, protecting your name, creating leverage, pitching with confidence, and surrounding yourself with the right team, this episode is a practical playbook for artists, managers, creators, and entrepreneurs trying to build something that lasts.
    A conversation like this doesn’t come cheap.

    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠

    Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠⁠⁠⁠

    Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    New episodes drop Sundays @ 10am ET
  • The Manager's Playbook

    Inside the Playbook: Jermaine Dupri on Writing 'We Belong Together' with Mariah Carey

    09/04/2026 | 18 mins.
    Simply put, a conversation like this doesn't come cheap.

    Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠

    Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook
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About The Manager's Playbook
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
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