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Keys To The Shop : Equipping Coffee Shop Leaders

Chris Deferio
Keys To The Shop : Equipping Coffee Shop Leaders
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  • SHIFT BREAK! Is That Character or Neglect?
    The difference between dirty, dysfunctional, or neglected, and something that is maintained but has character, is the level of intentionality given to it. In many shops, we find broken and dismal conditions that really should have been maintained and fixed, but are often explained away as simply the age of the café itself as though it adds character. Most of the time we're fooling ourselves. Today on shift break, we are going to be talking about the difference between character and neglect and how to properly give attention to the place that we are welcoming people into so they have fewer distractions from enjoying their experience.  Related episodes: 307 : 10 Simple ways to Level Up your Coffee Shop 240 : What to do before your Build your Bar Working Clean : Tips for keeping the bar looking and working well while you work 523: Encore: How We Ruin Specialty Coffee Experience SHIFT BREAK: Keeping the Shop APPLY NOW TO KEY HOLDER COACHING GROUPS! Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS   HIRE KTTS CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com  
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  • 561: How to Motivate Baristas
    This is a question that seems to be answered by many with desperate incentives and what amounts to just brute force to get their staff to do the things they want them to do in the way they want them to do it. In many ways, it's a favorite past time of owners to just complain about it but how many are taking the time to truly dig deeper and diagnose the cause of the perceived or actual lack of motivation?  On today's episode we will be exploring a few very important ways that will give you a better chance to either motivate your staff, or diagnose ways that you or leaders may have squandered the motivation that was there but never respected and grown.  Related Episodes:  SHIFT BREAK! Holding Baristas (and Yourself!) Accountable SHIFT BREAK! How Not To Be a Jerk When Training Baristas Baristas Are Not Magic 371: Baristas, Don’t Be A Hero 291 : What to do if Your Baristas Wont Listen to You Good Baristas aren’t born, they’re Made   KEY HOLDER COACHING GROUPS!  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min      SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com    
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  • SHIFT BREAK! What Customers Value and How to Deliver It
    We always talk about adding value to the customer experience. In the coffee shop this is usually focused on things like the look, flavor, price, and service rendered. But I believe it goes a level deeper than that. In fact, in order to truly deliver value, we have to believe in the core thing our service and product symbolizes or else we are less likely to consistently provide it.  Today on Shift Break we will be talking about how to break down the various components of value, why they, matter, and how to bake them into the operations of your business.  Related episodes:  329 : How to Teach Company Values to Your Staff Bridging the Values-Actions Gap 545: Breathing Life Into Your Coffee Shop SHIFT BREAK! What Should Coffee Cost a Customer? 480: Focus on What Your Customers Love     APPLY NOW TO KEY HOLDER COACHING GROUPS! Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS   HIRE KTTS CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com  
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  • SHIFT BREAK! Taking the First Steps Toward Change in the Cafe
    So you have come to the conclusion that things need to change in your coffee shop. Maybe it is something related to systems, schedules, training, culture, or a host of other things you might want to take action on. But what is the first action you should take?  Today on Shift Break we will be talking about the first right steps you should take when you you want to make meaningful change in your coffee shop. The cafe is busy and the old ways are well worn. Clarity and simple concrete steps are going to be your best friend when it comes to seeing the fruit from your effort to improve.    Related episodes:  SHIFT BREAK: Making Minimum Viable Changes SHIFT BREAK: Finding Time for Change in the Cafe 399: Encore Episode! How to Change Things in the Cafe SHIFT BREAK! New Managers: Learning Before Changing   APPLY NOW TO KEY HOLDER COACHING GROUPS! Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS   HIRE KTTS CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com  
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  • 560: Bio-Innovation and Securing the Future for Coffee Farmers and Their Land w/ Felipe Sardi of La Palma y El Tucan
    The world of coffee shops is fueled by the world of coffee farmers. For as long as coffee has been grown, the people who pursue the cultivation of the product we cultivate community around in the cafe have struggled and survive based on their ability to band together, invest in the land, one another, and innovate methods to secure their future.  Today we get he distinct honor of talk with someone whose efforts have produced many different opportunities to advance the thriving of farmers and provides a model that can be spread to other farms as well.  I am please to welcome, Felipe Sardi!  Felipe is the Founder and CEO of El Green Hub, a business ecosystem dedicated to environmental regeneration, sustainability, and innovation within the specialty coffee value chain. With operations in multiple countries, El Green Hub brings together companies that span coffee production, international trade, retail, and financial services. By empowering small-scale producers across Latin America through sustainable practices and financial inclusion, they drive meaningful economic and social change in rural communities. Their journey began with La Palma y el Tucán, a small farm in Cundinamarca that transformed from degraded land into a thriving ecosystem where specialty coffee flourishes alongside restored biodiversity. This living laboratory proved that regenerative agriculture works—inspiring business models that have since grown into significant enterprises across the coffee and agricultural sectors Born and raised in Colombia within an entrepreneurial family, Felipe developed a deep appreciation for hard work, innovation, and purpose-driven business. He graduated from Los Nogales High School in Bogotá (1996) and went on to earn a Bachelor’s in Finance from Tulane University in New Orleans (2001). His commitment to sustainable agriculture led me to pursue a Graduate Certificate in Agricultural Sciences from the University of Melbourne and a Permaculture Design Certificate from the Permaculture Research Institute in Australia. In this episode we will talk about:  The genesis of Felipe's coffee journey De-commoditizing coffee The role of terroir, genetics, and processing in coffee innovation The bio-innovative process and its impact on coffee profiles Responsible innovation and collaboration with farmers The lactic acid process and its reception in the coffee world The significance of terroir in maintaining coffee's unique identity Felipe's vision for co-creating the next wave of coffee with roasters and consumers     Related episodes! 477: Inspiring the next generation of Coffee Farmer w/ Yolima Taborda Rojas of Paisa Coffee, Colombia 451: Business Growth, Integrity, and Coffee Farmer Equity w/ Martin Mayorga of Mayorga Coffee 335: A Better Business Model for Coffee Farmers w/ Thaleon Tremain of Pachamama Coffee Sustainability Series #1 : The Farm 251 : Fermentation and the Future of Farming w/ Lucia Solis   KEY HOLDER COACHING GROUPS!  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min      SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com    
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About Keys To The Shop : Equipping Coffee Shop Leaders

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
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