Ladies Who Launch

Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.

In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.

What we cover:
Staying relevant in the ever evolving world of social media
Adapting to training and lifestyle with Endemetriosis
The journey of how WeGlow started
Stef’s evolving relationship with social media
Building business for an exit
Balancing pregnancy with career & business

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Stef Williams
02:01 Early Instagram Fitness Era
06:34 Branching Beyond Workouts
12:27 Endometriosis and Body Pressures
18:45 From Creator to Founder
23:53 Building Teams and Hiring Lessons
30:17 Product Business Hard Lessons
38:09 Why Subscription Business Models Win
43:43 WeGlow Vision and Women’s Health
45:15 Cycle Syncing Workouts
51:29 Building A Brand Beyond You
55:47 Pregnancy Pressures
01:10:59 Trust Your Gut When Hiring
01:13:37 Dream Collabs And Mentors
01:19:16 Stef’s Dream Lunch

Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW STEF
Instagram: https://www.instagram.com/stef.williams/
TikTok: https://www.tiktok.com/@stefanie_williams

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Ama Hill, the founder of Plantmade, to finally share her side of the story. From rapid growth to going to business administration, this is the raw, unfiltered truth behind one of the most talked-about brand controversies in recent years.

Ama opens up about what was really happening behind the scenes as Plantmade scaled, the cashflow pressures that many founders underestimate, and the exact moment she realised the business was in serious trouble. She breaks down the realities of administration, what actually happened when the new owner took over Plantmade, and how it feels to watch the company you built be run without you.
This conversation goes beyond the headlines and social media speculation. It’s an honest look at the emotional, legal and financial realities of losing Plantmade and what it takes to rebuild your identity and confidence as a founder afterwards.
We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
03:02 Rewinding to March pressure
05:44 Administration day
09:13 How the debt started
15:35 Falling into the scale trap
25:38 Failed promises and roles of the restructure
32:21 Choosing administrators and buyers
38:52 The uncertainty post business sale
40:29 Relaunch red flags
43:03 Contracts, equity and legal
49:58 Communication failures
52:57 Juggling a wedding and business breakdown
58:36 Responding to ownership claims
01:02:31 Moving on to what’s next
01:09:36 Founder advice and self trust
01:14:35 Lessons from Plantmade

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW AMA
Instagram: https://www.instagram.com/amaa__official/
TikTok: https://www.tiktok.com/@amaamoagyei

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this week's Ladies Who Launch episode, Rochelle sits down with Hanan Eissa, the powerhouse Marketing Director behind some of the most iconic moments in hospitality history including launching Dubai’s Atlantis The Royal with Beyoncé, unveiling the hotel to the world.

Together, they unpack what it really takes to build and launch a world-class destination brand that never blends into the noise.

In this episode, we cover:
• The behind-the-scenes of launching Atlantis with Beyoncé – from concept to global headlines
• The exact principles behind marketing a world-class launch and how you can apply them to your own brand, product, or campaign
• How to scale your brand Globally
• Why having the right team is non-negotiable for high-stakes launches
• How to get brand partnerships right and the common mistakes brands still make

If you’re a founder, marketer, or brand leader looking to elevate your launch strategy, secure meaningful partnerships, and build campaigns that people actually talk about, this episode is your new masterclass.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
06:56 Inside Atlantis The Royal Launch
10:25 The Moment Beyonce Said Yes
15:16 How To Create A Global Story
17:42 Marketing Principles for Startups
20:10 Creating An Authentic Brand
23:15 Launch Lessons Learned
30:32 Enjoy Success Milestones
36:58 How To Pitch Like An Underdog
39:50 What’s Next For Atlantis

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW HANAN
Instagram: https://www.instagram.com/hananeissa?igsh=OWw0azBvazhsdWt0
LinkedIn: https://www.linkedin.com/in/hananeissa/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder.

Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty.

In this episode, we cover:

Key insights from working inside a legacy beauty giant (L’Oreal) to building a startup
How Sarah identified white space in the U.S. market for Korean skincare
Taking the Leap: Leaving L’Oréal & Launching Glow Recipe
Glow Recipe's Shark Tank Journey
Going from DTC to Sephora Shelves
Evolving the Glow Recipe Brand & Category Leadership

If you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO
03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration
05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business
16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market
22:22 Quitting L’Oréal & Taking The Leap
29:42 The Shark Tank Experience
41:05 Choosing Mentorship vs. Money
45:44 Dealing with Sell Out Product
47:07 The Glow Recipe Partnership with Sephora
54:18 Reacting to Viral Product Moments
01:00:37 How the Co-CEO System Works
01:06:15 $300M Business & What’s Next
01:17:31 Founder Advice & How to Build Good Company Culture

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW GLOW RECIPE
Instagram: ​​www.instagram.com/sarah_glow
Glow Recipe Instagram: www.instagram.com/glowrecipe
Glow Recipe TikTok: https://www.tiktok.com/@glowrecipe

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline.

They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.

In this episode, we cover:
How Matilda recognised the opportunity to build an online profile
The balance of sharing personal struggles while building an online profile and running a business
Launching Djerf Avenue with a small team during the pandemic
How to hire the right people who protect your culture
Knowing when to step away and hire for the role of CEO
The journey to launching Djerf Avenue in Selfridges

If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Matilda Djerf
06:49 Early Influences and Aspirations
13:59 Discovering Social Media
16:21 Building an Online Presence
20:58 Transitioning to a Full-Time Influencer
30:14 Founding a Business
30:47 The Birth of Djerf Avenue
34:46 The Big Idea: Starting Our Own Brand
44:35 Navigating a New Business in the Pandemic
48:28 Building a Strong Team
52:58 Hiring a CEO
58:03 Entering Retail: The Selfridges Launch
01:02:24 Balancing Personal and Professional Life
01:04:00 The Importance of Authenticity and Brand DNA
01:09:07 Future Plans and Exciting Collaborations
01:12:09 Rocket Round: Insights and Reflections

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW MATILDA
Instagram: https://www.instagram.com/matildadjerf/
TikTok: https://www.tiktok.com/@matildadjerf
DJerf Avenue: https://www.instagram.com/djerfavenue/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.