Ladies Who Launch

In this week's Ladies Who Launch episode, Rochelle sits down with Hanan Eissa, the powerhouse Marketing Director behind some of the most iconic moments in hospitality history including launching Dubai’s Atlantis The Royal with Beyoncé, unveiling the hotel to the world.

Together, they unpack what it really takes to build and launch a world-class destination brand that never blends into the noise.

In this episode, we cover:
• The behind-the-scenes of launching Atlantis with Beyoncé – from concept to global headlines
• The exact principles behind marketing a world-class launch and how you can apply them to your own brand, product, or campaign
• How to scale your brand Globally
• Why having the right team is non-negotiable for high-stakes launches
• How to get brand partnerships right and the common mistakes brands still make

If you’re a founder, marketer, or brand leader looking to elevate your launch strategy, secure meaningful partnerships, and build campaigns that people actually talk about, this episode is your new masterclass.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
06:56 Inside Atlantis The Royal Launch
10:25 The Moment Beyonce Said Yes
15:16 How To Create A Global Story
17:42 Marketing Principles for Startups
20:10 Creating An Authentic Brand
23:15 Launch Lessons Learned
30:32 Enjoy Success Milestones
36:58 How To Pitch Like An Underdog
39:50 What’s Next For Atlantis

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW HANAN
Instagram: https://www.instagram.com/hananeissa?igsh=OWw0azBvazhsdWt0
LinkedIn: https://www.linkedin.com/in/hananeissa/

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TikTok: www.tiktok.com/@weareladieswholaunch
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Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder.

Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty.

In this episode, we cover:

Key insights from working inside a legacy beauty giant (L’Oreal) to building a startup
How Sarah identified white space in the U.S. market for Korean skincare
Taking the Leap: Leaving L’Oréal & Launching Glow Recipe
Glow Recipe's Shark Tank Journey
Going from DTC to Sephora Shelves
Evolving the Glow Recipe Brand & Category Leadership

If you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO
03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration
05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business
16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market
22:22 Quitting L’Oréal & Taking The Leap
29:42 The Shark Tank Experience
41:05 Choosing Mentorship vs. Money
45:44 Dealing with Sell Out Product
47:07 The Glow Recipe Partnership with Sephora
54:18 Reacting to Viral Product Moments
01:00:37 How the Co-CEO System Works
01:06:15 $300M Business & What’s Next
01:17:31 Founder Advice & How to Build Good Company Culture

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW GLOW RECIPE
Instagram: ​​www.instagram.com/sarah_glow
Glow Recipe Instagram: www.instagram.com/glowrecipe
Glow Recipe TikTok: https://www.tiktok.com/@glowrecipe

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline.

They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.

In this episode, we cover:
How Matilda recognised the opportunity to build an online profile
The balance of sharing personal struggles while building an online profile and running a business
Launching Djerf Avenue with a small team during the pandemic
How to hire the right people who protect your culture
Knowing when to step away and hire for the role of CEO
The journey to launching Djerf Avenue in Selfridges

If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Matilda Djerf
06:49 Early Influences and Aspirations
13:59 Discovering Social Media
16:21 Building an Online Presence
20:58 Transitioning to a Full-Time Influencer
30:14 Founding a Business
30:47 The Birth of Djerf Avenue
34:46 The Big Idea: Starting Our Own Brand
44:35 Navigating a New Business in the Pandemic
48:28 Building a Strong Team
52:58 Hiring a CEO
58:03 Entering Retail: The Selfridges Launch
01:02:24 Balancing Personal and Professional Life
01:04:00 The Importance of Authenticity and Brand DNA
01:09:07 Future Plans and Exciting Collaborations
01:12:09 Rocket Round: Insights and Reflections

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW MATILDA
Instagram: https://www.instagram.com/matildadjerf/
TikTok: https://www.tiktok.com/@matildadjerf
DJerf Avenue: https://www.instagram.com/djerfavenue/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.

Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.
In this episode, we cover:

The incredible journey from humble beginnings to industry icon.
Why showing up every day is the secret to building an empire.
Perrie’s secrets to connecting deeply with millions of people.
Finding the right Co-Founder in Adam Frisby
How Perrie achieved the "impossible" £1M revenue in 20 minutes.
How to turn self-doubt into fuel for your ambition.
Learning to accept compliments and enjoy the journey.

If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Perrie Sian
06:17 Career Beginnings and Retail Experience
09:23 Transition to Content Creation
12:40 Rise to Social Media Fame
16:24 Navigating Influencer Life
31:23 Overcoming Imposter Syndrome
33:02 The Journey to Founding a Brand
37:12 The Challenges of Launching a Fashion Brand
38:44 Running reasn with Adam Frisby
45:05 Reflecting on Personal and Professional Growth
59:07 Perrie Sian’s Primark Partnership
01:03:28 Redefining Success and Personal Growth
01:15:55 The Dream Collaboration and Future Plans
01:18:13 Mentorship and Inspiration from Taylor Swift
01:24:53 Perrie’s Lunch Hour and Daily Routine

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW PERRIE
Instagram: ​​https://www.instagram.com/perriesian/
TikTok: https://www.tiktok.com/@perriesian
reasn: https://www.instagram.com/reasn/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.

We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.

In this episode, we cover:
How Sasha’s formative years shaped the vision for ILIA
The beginning of clean beauty and what it took to stand out in a new category
The realities of scaling a beauty brand
Raising money as a female founder
Why Sasha decided to bring in a CEO, and how she knew it was time to step back
Navigating balance as a woman in business, leadership, and life

If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Sasha Plasik and ILIA Beauty
05:17 School Years and Early Career Aspirations
11:24 The Birth of ILIA Beauty
19:14 Early Business Challenges and Breakthroughs
26:10 Scaling Challenges and Operational Growth
32:49 Balancing Personal Life and Business
35:24 Selling ILIA Beauty
37:03 Bringing In a CEO
44:16 Future Plans and Product Development
46:31 Rapid Fire Questions
56:11 Final Thoughts and Advice for Entrepreneurs

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SASHA
Instagram:
https://www.instagram.com/sashaplavsic/
https://www.instagram.com/iliabeauty/
TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.