Ladies Who Launch

In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners.

This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax.

In this episode, we cover:
The power of financial education
Why women feel uncomfortable talking about money and how to overcome it
Three key things to create your own ‘business dashboard’
Simple habits to track finances and avoid common tax pitfalls
How money is an amplifier of your values

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
01:12 Rachel Harris: Breaking Financial Stereotypes
02:54 The Emotional Side of Finances
04:49 Empowering Women to Talk About Money
14:57 Practical Financial Tips for Entrepreneurs
23:05 Delegation and Quality of Life
29:36 Creating Financial Processes
30:30 Common Financial Mistakes for Female Entrepreneurs
30:56 The Importance of Tax Planning
33:41 Monthly Financial Check-ins
37:57 HMRC and Self-Employment Tax Essentials
43:01 Actionable Financial Takeaways
55:21 Final Thoughts and Encouragement

Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RACHEL
Instagram: www.instagram.com/accountant_she/?hl=en
TikTok: www.tiktok.com/@accountant_she
Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl

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Join Rochelle as she sits down with model, entrepreneur, and founder of Saltair, Iskra Lawrence, for an inspiring and empowering conversation. In this episode, Iskra Lawrence opens up about her journey from growing up in Kidderminster and her early entrepreneurial spirit to breaking barriers in the modeling industry. She shares personal stories of overcoming body image struggles, dealing with rejection, and finding her mission to create change in the world of fashion and beauty.

Discover how Iskra turned internet trolling into a viral moment of empowerment, and how becoming a mother transformed her approach to business and self-care. We discuss real-life lessons about resilience, taking risks, building boundaries, and the realities of launching a successful brand. Plus, Iskra reveals the inspiration behind creating Saltair, a body care brand that champions inclusivity and daily moments of luxury.

In this episode, we cover:
• Early Life and Family Influences
• Body Image and Industry Standards
• Motherhood and Career Balance
• The Vision and Growth of Saltaire
• Empowering Customers and Authentic Marketing

We Are Ladies Who Launch!

CHAPTERS
0:00 Introduction
01:02 Early Life and Family Influences
02:38 Entrepreneurial Beginnings
10:58 Body Image and Model Industry Standards
13:19 Turning Point and Self-Empowerment
19:19 Experience in Social Media
26:57 Motherhood and Career Balance
39:51 The Brand Incubator Experience
41:48 The Vision and Growth of Saltair
43:06 Product Development and Market Success
47:38 Empowering Customers and Authentic Marketing
53:51 Quickfire Round and Final Thoughts
01:02:53 The Power of Pivoting and Future Plans

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW ISKRA
Instagram: www.instagram.com/iskra/
TikTok: www.tiktok.com/@iskra
Saltair: www.instagram.com/saltair/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

Welcome to my first solo episode as I reflect on my entrepreneurial journey, the lessons learned from building my brand My Little Coco, and the creation of this incredible empowering podcast community. In this episode, I share behind-the-scenes insights about starting and running a business, real talk on overcoming failures, how to build and grow the right team, setting boundaries, and managing the ups and downs of balancing motherhood and my career.

In this episode, I cover:
• Realities and behind the scenes of building of My Little Coco
• Launching, growing and building the Ladies Who Launch community
• How and when to build a team in business
• Finding the right partnerships
• Work-life balance and mum guilt
• Key lesson and advice for upcoming entrepreneurs

This episode is perfect for anyone interested in starting a business, business growth, mindset shifts, personal development, and authentic career stories.

We Are Ladies Who Launch!

CHAPTERS
00:00: Introduction
1:12: Starting My Little Coco
7:00: Trademark Issues & Rebranding
11:06: Building with a Small Team & Unique Business Structure
13:41: Why I Started the Podcast & The Power of Female Community
16:06: Self-Funding, Authenticity, and Evolving the Podcast
21:11: Reflections & Wins of 2025
24:30: Key Lessons & Advice for 2026
29:09: Advice on Building the Right Team and Taking Feedback
32:24: Setting Boundaries & Protecting Your Energy
36:24: What’s Next for 2026: Vision Board & Live Events
38:44: Time Management
41:51: Finding the Right Business Partner
43:48: Dealing with Setbacks
45:12: Juggling Work and Family/Mum Guilt
52:48: Favourite Salad Order
54:08: Final Advice: Taking Risks & Launching Your Ideas
57:21: Closing & Motivation for 2026

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

How do you turn a childhood tradition into a 31-million-unit global phenomenon?

In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Christa Pitts, co-founder of The Elf on the Shelf — a brand that transformed Christmas for families around the world. Christa opens up about the real startup story behind one of the most iconic holiday brands:

• How a family tradition became a bestselling product
• Why every major publisher rejected their book (including being told it was “destined for the damaged goods bin”)
• The scrappy, bootstrapped tactics that got their first 5,000 units made
• How a single paparazzi photo and an appearance on the TODAY Show changed everything
• The power of patience, storytelling, and word-of-mouth marketing
• Managing cashflow, saying “no” to the wrong partners, and building slow, sustainable growth
• How a small family business built its own production company, sold a Christmas special to CBS, and secured a balloon in the Macy’s Thanksgiving Day Parade
• The mindset every founder needs: grit, resilience, and the courage to keep going when no one believes in your idea

If you’ve ever wondered how global brands are built from nothing, or you need a reminder to stay persistent, this episode will light a fire under you.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

Key talking points
00:00 — Meet Christa Pitts: Co-founder of The Elf on the Shelf
02:15 — The family tradition that sparked a global brand
05:42 — Every publisher said no (and why they kept going)
09:18 — Bootstrapping: the first 5,000 units
12:27 — Taking on debt and betting on themselves
15:50 — The moment everything changed: TODAY Show exposure
18:30 — From small business to global phenomenon
21:14 — Building a brand through storytelling
24:40 — Managing growth and protecting the mission
27:55 — Launching a production company and TV special
31:10 — Breaking into retail and surviving scaling challenges
34:42 — Leadership, doubt, and building confidence
38:55 — Advice for women building brands
42:10 — Slow growth, grit, and long-term success
45:02 — Christa’s advice for corporate women climbing the ladder

FOLLOW THE ELF ON THE SHELF
https://www.instagram.com/elfontheshelf/
tiktok.com/@elfontheshelf
www.youtube.com/@ElfOnTheShelf
elfontheshelf.com

FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we sit down with Olivia Ferdi, co-founder and Chief Brand Officer of TRIP, the CBD brand that transformed an entire category and became one of the fastest-growing wellness businesses in the UK.

Olivia shares the powerful, unexpected journey that took her from a traditional career path, in law, to launching a company now stocked in major retailers and loved by millions. She opens up about navigating burnout, discovering CBD through a deeply personal experience, and realising there was a massive gap in the market for functional, mood-balancing products that actually fit into everyone’s lives.

We dive into:
• The moment that sparked the idea for TRIP
• How Olivia developed emotional resilience as a founder
• Why calm and clarity are superpowers in business
• The reality of fundraising and being underestimated
• What women need to know about leading with both softness and strength
• Building a company with your partner (and doing it well)
• How she handles pressure, imposter syndrome and visibility
• The habits and mindsets that helped TRIP scale
• Advice for aspiring founders and corporate women wanting to grow into leadership

This conversation blends mindset, strategy, wellness, and candid founder truths. Perfect for women building businesses, exploring entrepreneurship, or climbing the corporate ladder.

🎙️ Listen now on Ladies Who Launch. New episodes every week.

Key Talking Points
00:00 – Olivia Ferdi: TRIP co-founder and her mission
02:14 – Growing up, identity and early career expectations
05:02 – The personal crisis that led to TRIP
08:30 – Creating TRIP: spotting the gap in wellness
11:56 – Stigma, legality, and building trust in a taboo industry
15:42 – Emotional resilience: why calm is a superpower
19:20 – Working with your partner: boundaries, roles & reality
23:18 – Fundraising as a woman: being underestimated
27:33 – Scaling TRIP: community, brand and consistent execution
31:55 – Handling pressure & imposter syndrome
35:40 – CBD education: what people still misunderstand
39:12 – How Olivia leads with softness and strength
42:55 – Advice for aspiring founders
Hosted on Acast. See acast.com/privacy for more information.