Radio Ngoma is the only news, talk, Business and sports Radio Station in Western and North rift part of Kenya. Leading the regional’s conversation. The more you listen, the more you'll know. 90.7 FM in North Rift and 99.9 FM in Western Kenya. Radio Ngoma broadcast in Swahili language, 24 hours a day, seven days a week, with its headquarters at Ebby towers, Kitale, Trans Nzoia County. It was established in 2020 and it has continues to gain popularity owing to its unique programming. It is also the first Radio station to introduce 'talk' format and current affairs programming. The current listenership stands at 4,000,000 Monday-Friday and 1,000, 000 per average 7 days. Its core listeners fall into the age bracket 25-65, with a 50% Female / 50% Male split. Radio Ngoma is a rich mix of talks, news, Business, sport, Music and topic-driven features. The core Radio Ngoma listener is a Modern Kenyan: a mature, sophisticated, socially conscious individual rooted in information. The Modern Kenyan is a progressive thought-leader who is self-determining, discerning, well-informed and a player in the global environment.