The Futurists

Quit to win” is the unconventional advice given by entrepreneur Francesco Urso, who has written a book by that title. Urso explains to The Futurists how the best career strategy in a time of turmoil is to create your own company. In this episode, he explains how to surmount the barriers of fear and inertia, to quit your job and start a new venture.

Steve Rosenbaum is an author and entrepreneur who co-founded the Sustainable Media Center, where he advocates for better protection for the users of abusive social media platforms. Now in his new book The Future of Truth: How AI Reshapes Reality, Steve turns his attention to the perils of a digital world defined by the funhouse mirror of machine intelligence. Steve acquaints the Futurists with the perils and potential of AI fragmenting audiences and distorting our collective understanding of subjective truth.

Visualizing the interior of the human body has always presented a major challenge to caregivers. Most medical imaging techniques in use today were first introduced during the past fifty years. Today novel technologies for entertainment are being applied to healthcare. Michael Hollins of the University of Nebraska’s iEXCEL Center joins the Futurists to explain how breakthroughs in imaging and simulation are used to train doctors, nurses, and first responders in the most advanced techniques in the US. For the first time in history, doctors can visualize their patients’ complex metabolic systems at the molecular level.

In this powerfully inspiring talk, Futurists co-founder Robert Tercek shares insights from his four years of collaboration with technologists to build artificial intelligence tools that empower artists to create cinematic stories. In February 2026, Tercek shared these remarks as the keynote speech at the annual meeting of the Hollywood Professionals Association, whose members include the heads of production for the major film studios, TV networks and streaming platforms. At a time when many professional filmmakers are worried about AI, Tercek provides a message of hope and positive change. AI for artists and storytellers is here.

Price is the most important signal in a market economy. But in a distorted market, prices no longer provide reliable information to consumers. For startup ventures, getting the price wrong can be a fatal mistake. Per Sjofors is the “price whisperer.”  He uses AI to help companies determine the optimal price to charge for new products. Per joins the Futurists to talk about price-setting strategies in complex markets, commodity markets, and markets dominated by platforms or oligopolies.