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The Business of Dance

MENINA FORTUNATO
The Business of Dance
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  • 66 - Caitlin Wheeler: Kendrick Lamar, Drake, Dance Moms, Adele
    Episode Summary:Caitlin Wheeler, a multifaceted dance professional with an impressive resume spanning creative direction, choreography, and event production. Originally from Australia, Caitlin has worked globally with top artists such as Drake, Adele, and T-Pain, and brands like Nike and Reebok. She shares insights into her journey from a dancer to a choreographer and creative director, emphasizing the importance of connections, staying open to opportunities, and continually evolving.Caitlin reflects on how saying "yes" to unexpected challenges has shaped her career, including her transition into the world of corporate event production with Blueprint NYC. She encourages young dancers to embrace risks, remain professional, and focus on building a strong reputation, as talent alone is often not enough. Caitlin's story highlights the power of resilience, networking, and the willingness to pivot in the pursuit of long-term success in the dance industry.Her advice to the next generation of dancers is to keep learning, remain adaptable, and always approach challenges with confidence and gratitude. This episode is a wealth of knowledge for aspiring dancers and creatives looking to navigate the diverse opportunities within the entertainment world.Show Notes:0:00 – Introduction to the podcast3:00 – Caitlin’s Early Dance Journey7:00 – Transitioning to the U.S.12:00 – The Power of Networking17:30 – Creative Direction and Choreography22:30 – Working with Cirque du Soleil28:00 – The Shift to Production and Event Management35:00 – Advice for Aspiring Dancers40:00 – Navigating Career Transitions45:00 – Final Thoughts and Words of EncouragementBiography:Caitlin’s credits hail from all over the world such as Australia, USA, UK, India, Europe and Africa, and include a scope of Creative Directing, Choreography, Performance, Event Production, Hosting and Teaching.Caitlin has worked with an extensive list of Artists, Celebrities, Brands, and has worked on Television Shows, Industrials, Live Shows, Movies and Music Videos. Some of these esteemed names include - Drake, Kendrick Lamar, Glady’s Knight, T-Pain, Adele, LaToya Jackson, Raven Symone, Fifth Harmony, Michelle Williams, Seal, Joey Fatone, Daughtry, Donny Osmond, Kelly Osborne, Paulina Rubio, “Carlton” Alfonzo Remeiro, Guy Sebastian, Jessica Mauboy, Neymar, Carl Lewis, Gabby Douglas, Russell Wilson, Serena Williams, Colin Kapernick, Bo Jackson and Michelle Obama just to name a few.Brands such as Sony, Nike, Reebok, Adidas, Jay-Z, Stila, Nickelodeon, Buxom, Planet Fitness, Snapchat, In & Out, Miss USA and Royal Caribbean Cruise Lines.Caitlin has a strong passion and skillset for Creative Directing, Choreography and Event Production. Some of her credits include Assistant Director & Associate Choreographer for Cirque Du Soleil’s Vegas show “R.U.N”.Choreographer on Fox’s hit Tv show “The Masked Singer”, New Years Rockin Eve featuring Alfonso Ribeiro, “Unleashed” on Nickelodeon, Nike Forum Fashion Week New York, “Obsessed with the babysitter” premiering on Lifetime Movies, The Rose Bowl Parade, Ringling Bros Circus “Circus Extreme”, Nickelodeon Kids Sports Awards, Nike “Born Mercurial” London, Snap Chat Annual New Years Eve Gala, In & Out Annual Gala, Nike’s Strongest Plus one Brunch, India’s Rawstar, Nike Olympics Puerto Rico Live Show, Reebok Global Live Summits, So You Think You Can Dance (Australia/USA), Nike “Let’s Move” campaign with Michelle Obama, Miss World Tourism, Miss Angola, UNICEF, Westfield, Bachelor’s Ball, and Buxom.Caitlin was also a Competition judge and Director for over 12yrs, and was a featured host on Lifetime's hit show "Dance Moms" and Jojo Siwa's "Dance Revolution". Caitlin now works Full time as a Producer for New York based esteemed Meeting and Event production company BlueprintNYC.Connect on Social Media:https://www.instagram.com/caitlinaussiefithttps://www.facebook.com/caitlinwheeler11
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  • 65 - Bree Hafen: Tiger Friday: Turning Passion Into Business
    Episode Summary:Bree Hafen, the CEO and founder of the popular dancewear brand, Tiger Friday. Bree shares her journey in the dance world, from childhood dance classes to professional performances with Odyssey Dance Theater, and how her passion for fashion and dance led her to create Tiger Friday. Aiming to provide dancers with stylish, comfortable, and high-quality dancewear, Bree discusses the challenges she faced and how personal experiences, including her injuries, pushed her to pivot and build a business that aligns with her family and lifestyle.Throughout the episode, Bree emphasizes the importance of passion, perseverance, and staying true to your vision, even in the face of adversity. She talks about how her brand has grown over the last six years, focusing on how Tiger Friday empowers dancers to feel confident through what they wear. Bree also opens up about her philosophy of giving back, sharing insights into the Tiger Friday Foundation and their Repurpose Program, which donates gently used dancewear to dancers in need.With a focus on creating meaningful connections, Bree explains how she scouts for talent and collaborates with dancers to design products that reflect their style and needs. This inspiring conversation reveals how passion, grit, and dedication can lead to success in both business and dance.Show Notes:(0:00) Intro to Bree Hafen and Tiger Friday(2:00) Bree’s early dance journey(5:00) Professional dance career with Odyssey Dance Theater(8:15) Transition to teaching and choreography(11:30) The birth of Tiger Friday(13:30) Overcoming challenges of starting a brand(16:30) Inspiration behind Tiger Friday’s bold designs(18:15) Personal experiences shaping the brand(21:00) Family-first approach in business(23:30) Empowering dancers through what they wear(26:00) Tiger Friday Foundation and Repurpose Program(30:00) Tips for dancers to get noticed by brands(33:00) Tiger Society ambassador program explained(36:30) Collaborating with dancers on designs(39:30) Balancing business and family life(42:00) Managing burnout and staying inspired(45:30) What sets Tiger Friday apart(49:00) Future plans for Tiger Friday(52:00) Listener questions on joining Tiger Society(56:00) Bree’s advice for dancers and closing thoughtsBiography:Bree Hafen is an accomplished dancer, choreographer, and entrepreneur, best known as the CEO of Tiger Friday, a dancewear company. Her journey in the dance world began with notable performances, including a summer tour with Disneyland and Disney World, and participation in the Salt Lake City Winter Olympics. She also danced professionally with Utah's Odyssey Dance Theater.In 2012, Bree gained national attention by auditioning for the ninth season of "So You Think You Can Dance." Her audition was memorable not only for her talent but also for the heartwarming moment when her two-year-old daughter, Stella, joined her on stage, captivating both the judges and the audience.Beyond performing, Bree has made significant contributions as a dance teacher and choreographer. She has shared her expertise through various platforms, including writing insightful articles on dance techniques. In one such article, she discusses the distinction between "tricks" and "technique," emphasizing the importance of a solid technical foundation for dancers.As the CEO of Tiger Friday, Bree combines her passion for dance with entrepreneurship, offering innovative dancewear solutions to the dance community. Her leadership reflects a deep understanding of dancers' needs, stemming from her extensive experience in the industry.Connect on Social Media:https://www.instagram.com/breehafen.choreohttps://www.instagram.com/tigerfridayWebsitehttps://tigerfriday.com/
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  • 64 - B Girl Bonita: From Hip-Hop Streets to the Olympic Stage: Building a Legendary Dance Career
    Episode Summary:B Girl Bonita, a professional dancer, choreographer, teacher, and studio owner from Phoenix, Arizona. Bonita shares her unique journey from a traditional dance studio kid to a prominent figure in the hip-hop dance world. Her career highlights include dancing with major artists like Jason Derulo, P. Diddy, and the Black Eyed Peas, as well as performing on popular shows such as Dancing with the Stars and American Idol.Throughout the episode, Bonita offers advice for aspiring dancers on staying true to themselves and developing a unique brand in the competitive dance world. She discusses the importance of versatility, mental preparation for competitions, and the value of community support.Menina and Bonita also explore the evolving landscape of hip-hop, from its roots in street culture to her role as head coach for Breaking in the Olympics, and the significance of using proper terminology like “breaking” instead of “breakdancing.” This episode is packed with valuable insights for anyone looking to build a long-term, fulfilling career in dance.Show Notes:(2:00) Introduction to B Girl Bonita and her dance career(6:30) Transition from studio training to hip-hop(10:00) Moving from Phoenix to LA and joining the hip-hop scene(14:30) Joining Rocksteady Crew and Beat Freaks(19:00) Head coach for Team USA’s Breaking for Gold at the 2024 Olympics(23:00) Overcoming challenges and defining her style(27:00) The evolution of breaking and its Olympic journey(32:00) Building a dance brand: Balancing individuality and commercial work(36:00) Advice for aspiring dancers(40:30) Studio ownership: Challenges and rewards(45:00) Launching the Breaking curriculum app(50:00) Final thoughts on building a lasting dance careerBiography:Also known as, “Bgirl Bonita”, she has performed with artists such as: Jason Derulo, P. Diddy, Black Eyed Peas, Sean Kingston, Fergie, and Jamiroquai. She is also a member of three of the most legendary, world- famous and credible names in Hip-Hop dance: The Rock Steady Crew, The Groovaloos and The Beat Freaks. Bonita has also been featured on Disney’s Shake It Up, Nickolodeon’s Fresh Beat Band, American Idol, Dancing with the Stars and MTV’s Made.Additionally, she has performed in corporate events for NIKE, ADIDAS, Sketchers, Dillard’s, Toshiba, Red Bull, AT&T and many more.Bonita has been an instrumental teacher for the Universal Dance Association for 15 years, helping establish their summer hip-hop choreography and adjudicating their national events. She adjudicates for Worlds, NDA National Events, Amp Dance Competition, and Hip-Hop International. She has worked with ICU and USASF helping establish their Hip-Hop curriculum for coaches and program development worldwide. Her distinctive dance choreography can be seen on collegiate, high school, and studio teams across the USA. Her knowledge and credibility in Hip-Hop have taken her to places such as Indonesia, Japan, Singapore, Taiwan, London, Montreal, Colombia, El Salvador, Mexico, Australia, Reunion Island, and Barcelona.Bonita is currently living in Phoenix, Arizona with her business partner and husband, Gabriel, raising their two dancing daughters, Amoriah and Valentina all while rigorously leading her business and living out her calling. Bonita is a successful female entrepreneur as the owner of a local dance studio in Phoenix, Arizona, The Studance Lab. With her expertise in curriculum development, teacher training, and overall culture implementation, The Studance Lab is one of the newest and fastest growing dance schools in the Valley. She is also the 2024 Paris Olympic Games head coach for Team USA, recognized as Breaking for Gold USA – the official breaking division of USA Dance, Inc.Connect on Social Media:https://www.instagram.com/bgirlbonitahttps://www.facebook.com/BgirlBonitaApp:https://www.dancelevels.app/links/
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  • 63 - Justin Corbo: Building Your Dream Dance Career Through Social Media
    Episode Summary:Justin Corbo, a professional dancer, choreographer, content creator, and videographer. With over 3 million followers and 1 billion views across his social media platforms, Justin shares his journey from competitive figure skating in Montreal to becoming one of the most sought-after influencers and creatives in the dance industry.Justin reveals how he transitioned into dance and, later, videography, learning everything through trial and error, including mastering tools like Adobe Premiere Pro and After Effects. He discusses the importance of consistency and networking, which played a pivotal role in securing his O-1 visa and making valuable connections with mentors and industry professionals. Justin also opens up about his experience of building an online presence and how content creation led to brand collaborations with major companies like Disney and Coca-Cola.The conversation dives into social media strategies, such as the importance of finding a niche, using the right tools for editing, and mastering timing for peak engagement. Justin emphasizes how dancers today have an opportunity to create their own brand and secure lucrative partnerships through platforms like TikTok and Instagram.This episode is packed with inspiration, practical advice, and behind-the-scenes insights into what it takes to build a successful career as a dancer and content creator in today’s digital world. Tune in to learn more about Justin's journey and how you can apply these lessons to your own dance career.Show Notes:(2:30) Introduction to Justin Corbo and his background(6:00) From figure skating to dance: Justin’s early years in Montreal(10:30) The transition from dance to videography and social media(14:15) Networking and making connections to secure the O-1 visa(18:00) Building a strong social media presence and brand collaborations(24:00) Social media tips: Niche, consistency, and engagement strategies(29:00) Behind the scenes of creating content: Tools, editing, and filming(35:00) How to handle brand deals and negotiating pay rates for content creators(40:00) The future of content creation in the dance industry(45:00) Final thoughts on building your dream dance career through social mediaBiography:Justin Corbo is a well known professional dancer/choreographer/content creator. His passion for videography sets him aside as being LA's most known social media videographer. He has the ability to create unique and vibrant content that goes viral. His goal is to inspire and drive attention to what matters in life. Dance and traveling have been a huge part of his success and will continue to do what he loves.Connect on Social Media:https://www.instagram.com/justin.corbohttps://www.facebook.com/juscorbo
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  • 62 - Frank Gatson: Revolutionizing Pop Culture (Michael Jackson, Beyoncé, Rihanna, Destiny´s Child)
    Episode Summary:Frank Gatson, a legendary choreographer with a career spanning decades. Frank shares his incredible journey in the dance world, beginning with his humble beginnings in Milwaukee, where he first discovered his love for dance. He reminisces about his early experiences, including dancing in "Smooth Criminal" with Michael Jackson, working with Beyoncé throughout her solo career, and choreographing iconic performances for artists like Brandy, Rihanna, and Usher.Frank delves into the challenges and triumphs of his career, offering valuable advice for aspiring dancers. He emphasizes the importance of humility, hard work, and perseverance in the industry. He also talks about the necessity of strong technique and how it has shaped his approach to choreography. Frank advocates for the recognition of dancers and choreographers, urging the dance community to demand respect and recognition for their contributions, particularly in award shows.This episode is a must-listen for anyone looking to understand the journey of a successful choreographer and gain insight into the behind-the-scenes world of iconic performances.Show Notes:(0:00) – Introduction to The Business of Dance podcast(1:15) – Menina introduces Frank Gatson Jr. and highlights his incredible career in the dance industry.(3:30) – Frank’s early dance journey and his time with drill teams in high school.(7:00) – The influence of Up with People on Frank's career and choreography style.(10:30) – Frank’s experience working with Michael Jackson on the “Smooth Criminal” video.(14:00) – Behind-the-scenes of creating Beyoncé’s iconic “Single Ladies” choreography.(19:00) – Frank discusses his work on the intergenerational performing arts and athletic center with Brandy.(23:30) – Frank’s advice for aspiring dancers, including staying true to your craft and technique.(28:00) – The importance of dedication, humility, and continuous learning in the dance world.(32:00) – Frank’s thoughts on overcoming obstacles and staying motivated in a competitive industry.(36:00) – How to handle pressure and manage expectations when choreographing large shows.(41:00) – The significance of building relationships in the dance industry.(45:00) – Frank’s final advice on making a lasting impact and maintaining artistic integrity in dance.(49:00) – Menina wraps up the episode, expressing gratitude for Frank’s insights and time.Biography:Frank Gatson Jr. is an acclaimed director and choreographer whose career was shaped by his early work with Michael Jackson on the Smooth Criminal video. He played a pivotal role in the careers of major artists like Beyoncé, Destiny’s Child, Rihanna, Brandy, En Vogue, and Mary J. Blige, directing and choreographing their music videos, tours, and live performances. His work with Beyoncé remains especially iconic.Frank has also directed commercial campaigns for brands such as L’Oreal, Pepsi, Converse, and Reebok, and earned recognition with a 40-minute feature on The Oprah Winfrey Show. Beyond music and commercials, he managed Tyrese, Luke James, and June’s Diary.Currently, Frank is focusing on his latest project, the Intergenerational Performing Arts & Athletics Center (IPAAC) at the YWCA Southeast Wisconsin, calling it "the most amazing moment in my life." His influence on pop culture remains profound, making him a respected figure in the entertainment industry.Connect on Social Media:https://www.instagram.com/frankgatson
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About The Business of Dance

Welcome to the 'Business of Dance' with your host Menina Fortunato. Tune in as we dive into insightful interviews with industry experts, sharing personal journeys and career advice for aspiring pro dancers. This podcast is your key to turning your dance dreams into reality.
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