Perfume Room

• 181. CÉCILE ZAROKIAN ~ Do Epic (Woman) Shit.

  Cécile Zarokian is one of the greatest independent perfumers of all time, but she wasn’t always independent, and she hadn’t always planned on becoming a perfumer, either. Today, she’s in the Perfume Room sharing how she’s redefined the rules of the game, turned her greatest challenges into strengths, and found the CZP edge—her proverbial captive if you will—that helps her compete with (and win against) the industry’s biggest players.FRAGS MENTIONED:Yves Rocher, Lancome Magie Noir, Acqua di Parma, Chloe, Amouage Epic Woman, Granado Bossa, Electimuss Vanilla Edesia, Amouage Attar collection, Nishani AniSOTD: St. Rose Juliet in WhiteThank you to this month's sponsor ⁠The Raconteur⁠! emma10 for 10% off Raconteur bottles @ ⁠Stele⁠ (now - 7/31)SUBSCRIBE: perfumeroom.substack.com for Smell Club updates!FOLLOW CÉCILE:IG: @cecilezarokianparfumeurTikTok: @cecilezarokian

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• 180. CRAIG ANDRADE (The Raconteur) ~ The Law Firm Partner Who Became a Perfumer

  IMAGINE THIS: You're a partner at one of the world's top law firms. It's what you've worked towards your entire career. Would you walk away from it all for the chance to chase your true creative calling? Craig Andrade, founder of Aussie niche fragrance brand, The Raconteur, did. This is his story.10% LISTENER DISCOUNT! ⁠stele.nyc⁠ | code: emma10(valid (on The Raconteur full bottles only) through end of July)FRAGS MENTIONED:The Raconteur: Raconteur 2X, No Tell Motel; TLY 5755, Raconteur: KILLR VANILLR, Pavlova Kasanova, Miss Macadamia, Lord Lamington, Daintree Rain TeaTHANK YOU TO THIS MONTH'S SPONSOR, THE RACONTEUR!!!Spotify listeners: vote in poll for which scent most intrigues you (I will do a full review on the top-voted scent)!DISCLAIMER: This episode’s guest is also this month’s sponsor. The sponsorship was arranged after the guest was booked. Sponsorships have no bearing on editorial content. While this episode includes paid promotional content for the sponsor’s products, all opinions expressed are entirely my own.

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• 179. THE ALLOY STUDIO ~ A Perfume with a 'Trashy Perfume' Accord?!

  The Alloy Studio is an experimental, Black, queer-owned fragrance brand blending glamour with grit. Created by romantic and business partners Bryson Ammons (the perfumer) and Eddie Hodges (the creative director), their fragrances dare and delight with notes like pineapple popsicle, sativa, and 'trashy perfume.' This week, we get the inside scoop on the brand's silver/gold aesthetic, Bryson’s independent but community-rooted path to perfumery, and some ACTUAL piping-hot takes. WATCH THE FULL VID EP LATER THIS WEEK ONLY ON SUBSTACK!FOLLOW: @thealloystudio @brysonammons @by.exhSHOP: stele.shopSOTD: Phlur Vanilla NectarFRAGS MENTIONED:Phlur Vanilla Nectar*, Comptoir Sud Pacifique: Vanille Banane*, Vanille Abricot; Profumum Roma Dulcis in Fundo, The Alloy Studio: Idyllic, Silver Haze, Kinesis; Perry Ellis Bold Red, Glossier You, Aesop Rozu, Maison Crivelli Ambre Chromatique, Frederic Malle Acne Studios, Versace Blue, The Alloy Studio Hypnotic Nectar, Boy Smells, Davidoff Cool Water, Baccarat, Santal 33, Bod Man, Perry Ellis 360 Black, Versace The Dreamer, The Alloy Studio: Hypnotic Nectar, Kinesis; Aesop Gloam, Rozu (* = gifted in PR)Article mentioned: The Sweet Smell of Diversity

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• 178. JAKE LEVY & MATT BELANGER ~ How did Stéle Become a Household Name?

  A lot can happen in a year. Since opening its Williamsburg doors last summer, Stéle has added a second location, dropped 100(!) fragrances in a single day, and moonlights as Nolita's hottest millennial nightclub (stay tuned for pt. 2: the Pacha-to-Stéle Fri night pipeline).Despite the (well-deserved) buzz, founders Jake Levy and Matt Belanger remain steadfast in their commitment to artisanal, small-batch, offbeat scents.So how did they do it? What makes a Stéle scent? What were the roses and thorns on the way to the top? And most importantly, what's next? All ahead in this week's ep!PLUS: A CAN’T-MISS, JUICY ANNOUNCEMENT THAT HAS BEEN A REALLY HARD SECRET TO KEEP!!! (more details coming later this week!!!)FOLLOW: stelenewyorkSHOP: stele.shopFULL VIDEO EPISODE: live on Substack this FridaySMELL CLUB TIX: aromaticherbssmellclub.eventbrite.comFRAGS MENTIONED: Atelier Materi Cedre Figalia*, Carl Kling Fig Nuit, Naomi Goodsir Iris Cendre, Clue Perfumery Dandelion Butter, January Scent Project, Clue Perfumery, Oddity, Perfumer H Dandelion, Maison d'Etto, Raconteur, Ormaie, Stora Skuggan, Le PERE par Blaise Mautin, Le Labo Santal 33, Britney Spears, The Raconteur: No Tell Motel, Daintree Rain Tea, Cloud 9 Juice, Killr Vanillr; Arquiste Grove by the Sea, Circle of Lim Lost Generation, Toskovat Inexcusable Evil, Sylhouette Molotov Cocktail, Arquiste Tropical, Tada Paradiso, Pigmentarium: Murmur, Erotikon, Paradiso;  Wolf Brothers Wolf, Andrea Maack Muse, Clue Perfumery Dandelion Butter* = gifted in PR

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• 177. SOLO, INTERVIEW & HOTLINE EPISODE! ~ 3-in-1

  My perfume hot takes, a catch-up with Principal Perfumer Sabine de Tscharner about her newest creation for Laundry Sauce, Mojave Peach, and your hotline Qs answered, ALL IN ONE EP!Thank you to our sponsor Laundry Sauce!Use code perfumeroom15 to get 15% off any Laundry Sauce order! (valid through Aug 9, 2025)FRAGS MENTIONED:Amouage Existence*, L’Artisan Passage D’Enfer, CdG Incense Zagorsk, Kyoto; Frederic Malle Portrait of a Lady, Mojave Peach, Guerlain Mitsouko, Florstalgia Iris*, Guerlain Vol de Nuit, Chanel No. 19, DS&D IDK What, Aesop: Hwyl, Tacit; MAISON d'ETTO Macanudo, Escentric Molecules Molecule 01, Perfumer H: Leather, Moss, Musk; Arquiste Tropical, Voyages Imaginaires Le Grand Jeu, Ourside Nostalgia, Sana Jardin Berber Blonde, Fulton & Roark Thousand Palms, Carolina Herrera, Good Girl, Mizensir Tres There, Ambre Magique, Carthusia Terra Mia, Thameen Peregrina, Marissa Zappas Annabel’s Birthday Cake

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