I called 4 dealerships today trying to get $2,000 off a 2026 RAV4 XLE Premium, and most of them weren't having it. After a 10 minute metaphorical handshake, a stubbed pinky, some mom wisdom, and a drum roll, I walked away with $1,750 off MSRP on a Blueprint XLE Premium with the weather package and our biggest RAV4 discount yet at $40,500 out the door. The market is shifting and dealerships are starting to move on price, so if you're shopping for a RAV4 right now, this one's worth watching!