I'll Have Another with Lindsey Hein Podcast

Today is Episode 2 of the Female Founder Series, and I’m so excited to share it with you. Over the next several weeks, we’re bringing you bonus Tuesday episodes featuring incredible women who are building businesses in and around the running space.

My guest today is Paige Foote, co-founder of Noogs Nutrition. Paige is a registered dietitian, runner, entrepreneur, and now a new mom. Back in 2021, while out on a run, she had an idea for a sports nutrition product she could actually look forward to eating. That idea eventually became Noogs: sour energy chews that combine carbohydrates and electrolytes in a fun, delicious product designed to make fueling easier and more enjoyable.

In this conversation, Paige shares the story behind Noogs, what it took to bring the product to market, how she and her husband Ben built the business together, and the lessons they’ve learned along the way. She also opens up about her personal journey to motherhood, including pregnancy loss, fertility struggles, and how building Noogs helped carry her through one of the most difficult seasons of her life.

Paige is thoughtful, honest, resilient, and incredibly fun. I know you’re going to love getting to know the woman behind the brand.

What we talked about:

How Paige discovered running and trained for her first half marathon

Running the virtual New York City Marathon during the pandemic

Fueling long runs with candy and the idea that sparked Noogs

Building a food product from scratch with her husband Ben

Product development, entrepreneurship, and growing a small business

Creating a brand centered around fun and community

Pregnancy loss and fertility struggles

Balancing business ownership with preparing for motherhood

Books, running, and life lessons from entrepreneurship

Media & Books Mentioned

Books

Remarkably Bright Creatures by Shelby Van Pelt

Demon Copperhead by Barbara Kingsolver

The Berry Pickers by Amanda Peters

The Correspondent by Virginia Evans

The God of the Woods by Liz Moore

Long Bright River by Liz Moore

Atmosphere by Taylor Jenkins Reid

Project Hail Mary by Andy Weir

The Woman in Me by Britney Spears

Podcasts / People Mentioned

Michael Gervais

Morgan Housel

Support our Sponsors:

Previnex – I start my day with Previnex Gut & Green Superfoods and end it with their Sleep Health Plus. I trust Previnex because their products are third-party tested, backed by science, and designed to help support energy, recovery, sleep, immunity, and healthy aging. Use code ANOTHER for 15% off your first order at Previnex.com. If you’ve already used that code, you can also use LindseySuperfoods, LindseySleep, or LindseyStrength depending on the product you’re trying.

Noogs – I’m always looking for ways to make running more fun, and Noogs does exactly that. Founded by registered dietitian Paige Foote and her husband Ben, Noogs creates sour energy chews that deliver the carbohydrates and electrolytes runners need in flavors that actually make me look forward to fueling. Use code ANOTHER for 15% off at NoogsNutrition.com.

Monumental Marathon Training Program – be the first to know!

This episode is sponsored by Kava Haven, Lagoon, Noogs, and Goodr.

Today on the podcast, I’m excited to welcome Roisin Willis.

Roisin has had an incredible first year as a professional runner. Last summer, she won the U.S. title in the 800 meters. In January, she broke the American indoor record in the 800, and just recently she ran her first Diamond League race in Stockholm, where she finished third, ran a personal best of 1:57.56, and made the podium against one of the deepest fields in the world.

Roisin trains with Mark Coogan and Team New Balance Boston. She just graduated from Stanford University, where she was a two-time NCAA champion, majoring in History with a minor in Film and Media Studies.

In this conversation, Roisin reflects on her transition from collegiate running to the professional ranks, what she learned from competing in two Olympic Trials before turning 21, her experience overcoming insomnia, growing in her faith, and how she developed the confidence to compete on the world stage.

If you enjoy this episode, please leave a rating and review wherever you listen to podcasts. It’s one of the best ways to support the show.

What we talked about:

Roisin’s first Diamond League race and 1:57.56 personal best

Learning to race against the world’s best 800-meter runners

Joining Mark Coogan and Team New Balance Boston

Finishing Stanford while beginning her professional career

Foregoing her final NCAA season and turning pro

Overcoming a year-long battle with insomnia

Her parents’ role in her development as an athlete

Competing at the 2021 and 2024 Olympic Trials

Breaking through after three years without a personal best

Growing in her Christian faith and finding freedom from performance pressure

Studying history and film at Stanford

Life beyond running, movies, books, and future goals

Media Mentioned:

Books:

Malibu Rising

Daisy Jones & The Six

TV Shows/Series:

Drive to Survive

Off Campus

Sponsors:

Kava HavenKava Haven offers a kava-infused, non-alcoholic spirit designed to give you a relaxed, social “buzz” without alcohol, hangovers, or sugar. It’s made with noble kava root and crafted as a functional alternative for winding down or social settings.

Go to KavaHaven.com/illhaveanother and use the code “Illhaveanother15” for 15% off your order.

Goodr

Goodr sunglasses are no-slip, no-bounce, all polarized, and actually affordable, with tons of fun styles and colors for summer. Go to goodr.com/another and use the code ANOTHER for $10 off your first order.

Noogs: Noogs Nutrition is my go-to for fun, flavorful fuel with carbs and electrolytes, with flavors like Lemon Zinger, Electric Watermelon, and Blue Raspberry, plus caffeinated options too. Use code “another15” for 15% off your first order.

Lagoon Sleep — If you’re ready to upgrade your sleep, Lagoon pillows are truly a game changer. Their customizable pillows are designed to help you fall asleep faster, stay cool, and wake up without neck or shoulder pain. You can adjust the fill to make it perfect for you. Save 15% by going to https://lagoonsleep.com/lindsey and using the code LINDSEY at checkout.

Today, we’re kicking off a brand-new Female Founded Series on the podcast, and I couldn’t be more excited.

Over the next several weeks, I’ll be sitting down with women who have built incredible businesses from the ground up. These are women who saw a problem, believed there was a better way, and went all in to create something meaningful.

Our first guest is Jennifer Doll, founder of HUUG.

Jennifer has more than 25 years of experience in the apparel industry and has worked for brands including Victoria’s Secret, Target, Spanx, and Vanity Fair. After years of designing products for other companies, she saw an opportunity to solve a problem women everywhere know well: finding a bra that is actually comfortable, supportive, and functional for everyday life.

The result is HUUG, a line of thoughtfully designed bras and underwear that eliminate many of the frustrations women have come to expect. No removable pads. Comfortable support. Durable construction. Pieces designed to move with you through everyday life.

Jennifer is also a marathoner, a mom of four, and someone who understands firsthand the role movement and community can play in our lives. In this conversation, we talk about her career journey, building HUUG from the ground up, what she learned working for major apparel brands, and the challenges and rewards of entrepreneurship.

One of my goals with this series is to introduce you to incredible female-founded businesses that are creating products worth supporting, and Jennifer is a perfect person to kick things off.

If you enjoy this conversation, please leave a rating and review, share the episode with a friend, and support the women building these businesses.

Support our sponsors:

HUUG makes high-quality bras and underwear designed to actually fit and support your body through every phase of life. Their pieces are comfortable, functional, and built for movement, making them a go-to for everyday wear, running, and training alike. Use the code Lindsey for 15% off at huug.com.

Tailwind NutritionTailwind Nutrition creates all-in-one endurance fuel and hydration products designed to be easy to digest while providing calories, electrolytes, and hydration during long efforts. Their products are built specifically for endurance athletes who want simple, effective fueling without GI issues.

Go to tailwindnutrition.com/another and use the code “Another20” for 20% off your first order.

Be the first to know about my Indianapolis Monumental Marathon & Half Marathon group training!

This episode is supported by Kava Haven, Goodr, and Batch.

Today on the podcast, I’m excited to welcome Megan Eckert.

Meg recently finished third overall among women at the 2025 Cocodona 250, running one of the fastest times in race history. She’s an ultrarunner, coach, teacher, and one of the most accomplished endurance athletes in the sport. In 2025, she ran 603 miles, surpassing 600 miles in six days and setting a world record pending ratification. She also finished second at Badwater 135 and continues to push the boundaries of what’s possible in ultrarunning.

One of the most fascinating parts of Meg’s story is that she didn’t discover running until she was 29 years old. What started with a goal of breaking two hours in her first half marathon quickly grew into a passion for ultras, trail running, and eventually some of the longest races in the world.

In this conversation, Meg shares how she approaches races as long as Cocodona, why she focuses on competing against herself rather than other runners, how she balances teaching sixth-grade math with elite ultrarunning, and what she’s learned from spending days at a time moving through mountains, deserts, and remote wilderness.

We also talk about sleep strategy, hallucinations, training for six-day races, the value of recovery, and why she continues to pursue goals that have a real chance of failure.

Thank you to Mount to Coast for supporting this episode. Their new C1 Super Trainer is designed for long miles, everyday training, and durability that goes the distance. Learn more at mounttocoast.com.

If you enjoy this conversation, please share it with a friend and leave a rating and review. It’s one of the best ways to help new listeners discover the show.

Topics Discussed

Finishing third at the 2025 Cocodona 250

Running 603 miles at the Six Day World Championship

Discovering running at age 29 and quickly falling in love with ultras

Balancing teaching, coaching, and elite ultrarunning

Training philosophy, double-run days, and self-coaching

Sleep strategy and hallucinations in multi-day races

The growth of 200+ mile ultramarathons

Recovery, longevity, and avoiding injury

Pursuing difficult goals and embracing uncertainty

Adventure, backpacking, and trying new experiences every year

Media mentioned:

Books:

The God of the Woods by Liz Moore

Brands Mentioned:

Mount to Coast

Sponsors:

BatchBatch is a Wisconsin-based wellness brand creating small-batch, science-backed CBD and THC products designed to help with stress, sleep, and overall balance. Their formulas are developed in-house using high-quality hemp and third-party testing for consistency and transparency.

Go to hellobatch.com/another and use code “Another” for 30% off your order!

Kava HavenKava Haven offers a kava-infused, non-alcoholic spirit designed to give you a relaxed, social “buzz” without alcohol, hangovers, or sugar. It’s made with noble kava root and crafted as a functional alternative for winding down or social settings.

Go to KavaHaven.com/illhaveanother and use the code “Illhaveanother15” for 15% off your order.

Goodr

Goodr sunglasses are no-slip, no-bounce, all polarized, and actually affordable, with tons of fun styles and colors for summer. Go to goodr.com/another and use the code ANOTHER for $10 off your first order.

Mount to Coast is a performance footwear brand focused on supporting runners who push beyond traditional race formats, especially in the ultrarunning space. Rather than taking a standard approach to race weekend activations, the brand leaned into its identity by backing unique efforts like Double Boston, providing athletes with both gear and logistical support to take on unconventional challenges. Their C1 shoe is designed with long-distance comfort in mind, offering substantial cushioning that holds up over extended efforts on the road. The brand’s approach reflects a commitment to endurance, creativity, and meeting runners where they are, whether that’s chasing a personal best or taking on something entirely outside the norm.

Gracie Hyde is having a breakthrough season. After earning a spot on Team USA for the World Road Running Championships in Copenhagen, she joins the show to talk about the winding path that brought her here. Gracie shares her journey through three colleges, stepping away from the sport to focus on her mental health, rebuilding her relationship with running, and ultimately finding success on her own terms. We also talk about training with Coach Damon Martin, balancing life outside of running, launching her coffee subscription business, and why happiness has become such an important part of her performance.

Topics Discussed

Making her first World Championship team

Choosing between the World Road Mile and 5K teams

Her breakout season across the mile, steeplechase, and 5K

Training with Meridia

Stepping away from running to prioritize mental health

Recovering from an eating disorder and rebuilding her relationship with the sport

Joining Adams State and unexpectedly launching a professional career

Navigating sponsorships, agents, and life as a pro runner

Building a coffee business and finding balance outside of running

Why happiness has become the foundation of her success

Media Mentioned

New Girl

Thank you to our sponsors!

Noogs: Noogs Nutrition is my go-to for fun, flavorful fuel with carbs and electrolytes, with flavors like Lemon Zinger, Electric Watermelon, and Blue Raspberry, plus caffeinated options too. Use code “another15” for 15% off your first order.

ZBiotics is a pre-alcohol probiotic drink, engineered by PhD microbiologists, designed to help your body break down the byproduct of alcohol that can lead to rough mornings after drinking. Check it out at zbiotics.com/another and use code another for 15% off your order.

Huug makes high-quality bras and underwear designed to actually fit and support your body through every phase of life. Their pieces are comfortable, functional, and built for movement, making them a go-to for everyday wear and training alike. Use the code “Lindsey” for 15% off at huug.com.

Previnex: I start every day with Previnex’s Gut & Green Superfoods and lately I’ve been ending every day with their Sleep Health+ formula. Sleep Health+ is a melatonin-free sleep supplement designed to help you fall asleep, stay asleep, and wake up feeling refreshed, without the grogginess that can come with other sleep products. If you’re looking for extra support around recovery and sleep, head to Previnex.com and use the code LindseySleep.