294: Flashback - How to Measure ABM Success w/ Masha Finkelstein
What if you modeled the way you made friends after account-based marketing? Crazy, right? Maybe not. I recently chatted with and asked her this very question. Her answer was incredibly insightful. Say you just moved to a new town, you don’t know anybody, and are looking to make friends. You never know if you’re going to be close friends with somebody, so you take the ABM approach. First, you figure out your ideal friend profile. You identify a set of interests, hobbies, or traits that you desire in a friend. Second, you look through your “network” of acquaintances to see which of the people in that group have those traits that you’re looking for. Third, you talk to them. You talk to their friends. You show them that you have those same traits. Instead of talking to 100 people, you zero in on the people who match the traits you desire in a friend. Lastly, you see which of those people have the intent of making new friends, and begin to explore things beyond your initial shared interests. The big question in ABM, as well as life, is really quite simple: Are you creating deeper relationships with the right people? Listen to my conversation with Masha by clicking the link in the first comment.
293: How to Make Your Customers Feel at Home
My former boss Marc Benioff, the founder of Salesforce, is a genius at turning customers into evangelists. I have learned so much from him that I now use in my own company. This week, James and I completed another # book. Here we talk about the many ways Marc made Salesforce their customers’ home and how you can apply those lessons to your business.
292: How to Bring About Change and Get Everyone on Board
How can a leader bring about change in their organization and get everyone on board? It's Take Over Tuesday and today my host who handles the Group Executive Marketing at Dimension Data. Learn how to paint the picture of the future and get your team to understand why change is important, why taking time to explain and creating a journey for your team to join you on is important, how simplifying can create more purpose and more by listening to this episode.
291: What is Branding and How Iconic Brands Do It w/Hayley Berlent
Where do great ideas come from? From people who have seen the world from a different point of view. That’s what show to share her expertise on creating an iconic brand. Check it out.
290: Why Being Respected is More Important Than Being Liked
When it comes down to it, being respected is more important than being liked. Being respected is a long term play for somebody’s betterment. Being liked is a short term play of avoiding the difficult situations. It may not be what you want to hear, but the most important lessons in life most often come from those that everybody respects, but not everybody seems to like. Steve Jobs. Elon Musk. Jeff Bezos. Pleasing others is easy, but respect is difficult. What kind of leader do you want to be? One that is respected? Or one that is liked?
The Flip My Funnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog.
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